Quote:The newest two-minute film from Energy BBDO is the latest installment in the wildly successful “Give Extra, get extra” campaign for Wrigley, which has helped drive double digit growth for the gum’s base business since launching in 2013, according to Nielsen data.

Like the first installment of the campaign, the new spot is focused on the idea that small moments of sharing can lead to something far more meaningful. There will also be 15 and 60 second spots that will debut on TV and online on October 19th.

Quote:How can an ad be this cute and emotional and cheesy and adorable and charming at the same time? Extra Gum released an ad featuring Haley Reinhart’s cover of “Can’t help falling in love” by Elvis Presley. It was a gorgeous, sweet and lovely vocal cover. Haley delicately carressed the verses and it certainly fits the theme of the ad that I felt the love.

I love this cover and this ad. Good job, Extra Gum team and Haley!!!

Quote:Wrigley has picked up millions of viewers with “Sarah & Juan”, a high school romance with a heart-moving ending. The Extra Gum commercial uses Extra wrappers as the connecting point in which Sarah and Juan learn to share their lives. Small moments of sharing can lead to something far more meaningful. Music is Haley Reinhart’s cover of Elvis Presley’s 1961 hit Can’t Help Falling in Love. The campaign follows on from the viral success of the 2013 Origami commercial featuring a father and daughter.

Credits

The Extra Love Story campaign was developed at Energy BBDO by executive creative director, art director/copywriter Andrés Ordoñéz, creative director/copywriter Pedro Pérez, art directors Josejuan Toledo and Jesús Díaz, copywriter Sofía González, executive producer John Pratt, music producer Daniel Kuypers, managing director Jeff Adkins, client service director Lianne Sinclair, account director Erin Welsh, senior account executive Brittany Peskind, assistant account executive Katheryn Batista, group planning director Elke Anderle, and digital strategy director Zach Graham.

Filming was shot by director Pete Riski via Rattling Stick with executive producer Joe Biggins and producer Tessa Mitchell.

Editor was Eve Ashwell via Cut + Run, assistant editor Brian Meagher, producer Annabelle Dunbar-Whittaker and executive producer Carr Schilling.

VFX, design and colour were produced at The Mill by head of production Andrew Sommerville, producer Adam Battista, production coordinator Grace Tober, 2D lead artist Randy McEntee, 2D artist Michael Sarabia, 3D artist Maureen Lu, motion graphics/stop motion team Matthew Darnall and Adrian Navarro, colonist Luke Morrison, colour assist Mikey Pehanich, and colour executive producer Laurie Adrianopoli.

Audio post production was done at STIR Post by Matt Holmes with producer Mindy Verson.

Music, “Can’t Help Falling in Love,” is sung by Haley Reinhart, with pianist Casey Abrams, recorded through Ole Media Management L.P. Lyrics were by Hugo Peretti, Luigi Creatore and George David Weiss, written for Elvis Presley through RCA.

Quote:“Give Extra, get extra” campaign for Wrigley, which has helped drive double digit growth for the gum’s base business

Quote:The ad is set to Haley Reinhart singing Elvis Presley’s gorgeous ballad “Can’t Help Falling In Love” and it is literally the perfect song to set the mood and tone for what the story entails.

Quote:Most great couples have some literary chronicling of their feelings that bonds them together in milestones of their love: notes, texts, emails.

One that has heretofore gone unexplored until Extra Gum suggested it in a romantic new "The Story of Sarah and Juan" ad: silvery foil gum wrappers.

Set to the heart-wringing version of "Can't Help Falling In Love" by American Idol's Haley Reinhart, the story traces Sarah and Juan's love from its foil-wrapped beginnings to a beautifully lit end. Is a lot of it expected? Yes, but in the paradox first defined by "Love Actually," even transparent tearjerking can give you feelings.

Quote:Set to the song Can’t Help Falling in Love sung by former American Idol contestant Haley Reinhart, the ad follows a boy named Juan and a girl Sarah as they meet and fall in love, and continues to chart their relationship as it progresses over several years.

Quote:Fell in love with Haley Reinhart's voice

Quote:Forgot how great Haley Reinhart is

Quote:Haley Reinhart. What a singer.

Quote:Haley Reinhart..... Whoever you are, I just wanted you to know that you murdered that song in the Chewing gum advert!! #SongMurderer

Quote:Grady Smith (verified account) ‏@gradywsmith 4m

The fact that Haley Reinhart's 'Can't Help Falling In Love' is Top 40 on iTunes is glorious. Far and away, my favorite Idol contestant ever.

(10-12-2015, 12:44 PM)BrandHaley Wrote: So I guess Randy was right . . . Haley truly doesn't know who she is!!! She is currently on FIVE different charts with EIGHT different songs (collaborating with Casey on at least THREE of them)! I found the fifth chart this morning . . . Baby, It's Cold Outside, #33 on Top 100 Christmas Songs. The others, Top 100 Jazz Songs-#s 11, 20, 56, 73, 90, and 52 with Casey, Morgan, and Ariana; Top 100 Songs-#38, Top 100 Pop Songs-#17, and Top New Pop Songs-#9. The last THREE from the gum ad soundtrack. Admittedly, I have not yet checked the 100 Top Polkas or Gregorian Chants. But knowing Haley, anything is possible!

And as though that's not enough diversity, just wait for the world to hear her comedic talent as she stars in FIFF! But wait (again) . . . there's more . . .

A recent conversation on this thread has been the use of the gum ad and CHFIL in a Super Bowl ad. I think it's a great idea, but I tend to agree with the sentiment that SB ads are usually brand new super-ads.

Well what about a sequel?!?

Of note, the SB next year is on Feb 07, aka one week before Valentine's Day. Hopefully by that time the world has fallen in love with Sarah and Juan, but little did the world know that the musicians "in the next room" themselves can be pretty dang cute as well (see BICO) . . . and funny, etc! You and I both know that there had to be some fairly fun dynamics that went on in the studio part of that production!

So . . . my vote would be to give Caley a bunch of gum to 'gift,' most of it being fresh but not necessarily all of it?!? and have all the powers and creative minds that be from the Sarah and Juan video, plus a bunch of Wrigley money, wade in on the making of a SB worthy sequel to the current ad, using Caley in perhaps a (non-shipping) spoof spin-off of the original . . . kinda like here's the "loving way" the soundtrack was made, while S and J got to do all the kissing and emoting.

Ideas, peeps?