Quote:Get Lucky, the new single from French electronic duo Daft Punk, is on its way to becoming the official summer anthem of 2013. Since its release on April 19, it’s sold 838,000 digital downloads in the U.S. alone, according to Nielsen SoundScan (NLSN), and shot to No. 1 on digital charts in 55 countries. It also set a Spotify record for first-day streams and has since been heard on the service more than 40 million times.

...Much of (its success) has to do with the catchiness of Get Lucky. Thomas Bangalter, 38, and Guy-Manuel de Homem-Christo, 39, Daft Punk’s creative core, started crafting the song, and much of their new album, Random Access Memories, in 2008. Get Lucky clocks in at just over four minutes, but it took more than 18 months to write and record.

...The seduction began long before anybody heard a note of Get Lucky, when an image appeared on the band’s Facebook (FB) page in late February, featuring two helmets—one gold and one silver, the duo’s regular costume since 2001—cut in half, with no other information. Hahn says the band has posted “maybe eight times” since the page was created in 2007, and the helmets caused a stir online. The same image appeared simultaneously on the band’s website. The mystery of it—What did it mean? Was Daft Punk announcing a new song? A new album? Something else?—attracted millions to the site on the first day. “It averaged about 50 hits a second,” Hahn says. “The initial traffic crashed our server within the first minute. It was like a crazy wave of people clicking all at once. The site went down for a few hours so we could switch servers.”

...The marketing was meant to reflect the thinking behind the record, according to Bangalter. “When we made the music, we did it with a very old school methodology,” he says. While pop music has become increasingly computer-generated, the songs on Random Access Memories, including Get Lucky, were recorded with live instruments on analog tape. “But we knew the music would be consumed on laptops and iPhones. We used that same approach in promotion. We told audiences about Get Lucky with these iconic, old school marketing strategies like billboards and TV commercials, but ultimately all of those things came through the digital pipeline.” The marketing, he says, became an interaction between cultural media, “almost a duet between the offline and the online.”

http://www.businessweek.com/articles/2013-06-27/daft-punks-get-lucky-how-to-build-the-song-of-the-summer#p1

Quote:Brandon Doughan ‏@BrandonDoughan 1h

I can think of little more disappointing that Daft Punk's most recent "effort". A once seminal electronic band.

(07-19-2013, 12:10 PM)buzzenator Wrote: ^ John, saw the same episode recently (Mrs. Buzz and I are living at Daryl's House this summer )...immediately thought of Haley and her retro roots. We need to get Haley on Daryl's House