Quote:...The film follows five artists — Zoe Keating, Jurassic 5, David Lowery (Cracker/Camper Van Beethoven), Tycho, and Rhett Miller — as they contend with a new business model where content has lost its value. It comes at a time when Eldridge, who directed and produced the movie, faces eviction from his longtime Bernal Heights home and studio.

Eldridge tells us how he became interested in the project.

“What’s interesting about being a musician in San Francisco and seeing the Internet revolution happening around us, we all thought this was going to be great for us. We all thought that not only would we be able to reach more fans but we would all profit from it. We all saw the promise of the Internet and embraced it immediately.

“But music has become more and more devalued financially and emotionally. People don’t even click on a link if you try to give it away for free. It’s had an enormous impact.

“I watched and waited and nobody was telling the story. It was shocking to me. It’s not just about the music. This is about the entire Internet revolution and how it’s impacting all content. If you want it for free you can take it. This is about the unintended consequences of the Age of Free. For consumers it’s never been better – they have instant access to all the music, books and movies they want for free. There are serious consequences.

“It’s sad when your favorite band has to give up and get day jobs because they don’t make money doing music. It’s downright scary when a journalist can’t research a news issue because there’s no money in it.

“The movie uses the collapse of the music business as the backdrop to tell the story because that’s what people understand. But that opens the door to the much larger discussion.”

If you would like to contribute to the completion of Unsound: http://www.indiegogo.com/projects/unsound