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+--- Thread: Musician Anthony Ray, AKA “Sir-Mix-A-Lot,” discusses the music industry (/thread-2138.html)
Musician Anthony Ray, AKA “Sir-Mix-A-Lot,” discusses the music industry - Miguel - 12-15-2014
In this first clip, he says 70% of his revenue comes from licensing.
He also states that he believes the cream may not always rise to the top. That if someone is a pure artist, and doesn't want to get into social media, they may not be heard.
http://www.businessweek.com/videos/2014-12-11/how-much-of-sir-mix-a-lot-s-revenue-comes-from-licensing
In this longer clip, he discusses the music industry, streaming and making money in the digital age:
"A label today is nothing more than a fat wallet and a huge staff."
"Today, if you're an artist, you are a walking-talking brand. And if you don't subscribe to that, you will not succeed."
"So social media is everything."
Cites Macklemore as an example of how to do it right.
http://www.businessweek.com/videos/2014-12-11/sir-mix-a-lot-music-artists-are-walking-talking-brand
Notes at end that with the "web" you can sell merchandise without touring.