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+--- Thread: "CAN'T HELP FALLING IN LOVE" for Extra Gum (/thread-2325.html)
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RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - InItToWinIt - 10-10-2015
The following is a translation of an article from a Mexican? publication that provides more behind the scenes information on the commercial.
Morelos Habla: The story of Sarah and John, trade that is shaking the world
Quote:If something has fantastic advertising is that, when well done, their ability to convey emotions transcends the goal of only selling a product Unfortunately, there is no mention of Haley or the song.
This time we show an example of this, with a trade that is causing a sensation in various parts of the world and in a few hours has been seen by millions on YouTube.
His name is The Story of Sarah & John and was drafted by the agency Energy BBDO Chicago, for chewing gum brand Extra Gum .
The ad tells a modern love story that appeals to the feelings and emotions. The truth is good and safe like it (unless they are dead inside).
Behind this business they are involved fourth Puerto Rican (Pedro Perez Rivera, Sofia Gonzalez Diaz and Jesus josejuan Toledo) and Colombia (Andres Ordonez).
"In advertising you do not think, 'Let's do something viral'. There is no formula for that. You make good stories to connect with people and put the right ingredients to work ".
... Rivera said Pedro Perez, creative director, who said that after each screening test they did, there were always people who ended up crying.
Everything was filmed in Madrid and drawings of gum wrappers were made by Puerto Rican artist Mya Pagan.
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - john - 10-10-2015
Any review that does not address the soundtrack is a superficial treatment IMO. ICHFIL has always been moving for many people and Haley sings it with a delicacy that brings out the emotion of the song. It is characterized as a "wordless" video, but it is not -- Haley provides the narration with words and tone. Her lullaby is intregal to the power of the story.
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - mercfan3 - 10-10-2015
It's gone green again on Kworb, it should jump a couple of spots.
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - Tusk - 10-10-2015
Hopefully when they edit it into it's 30 second components they continue to have the song credit to Haley and Ole In the lower left
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - Miguel - 10-10-2015
(10-10-2015, 02:01 PM)mercfan3 Wrote: I wonder if they'll put this in the superbowl?
Possibly. Wrigley was a first-time Super Bowl advertiser last year. The ad was for Skittles. This probably played into their decision:
Quote:Seahawks fans have taken to throwing Skittles onto the field during games, and Lynch is frequently seen eating the candy, which has created a lot of free marketing for Skittles.
They didn't use him the ad though:
Quote:Marshawn Lynch, who could be the world's most popular Skittles fan, is playing in the Super Bowl. But the Seattle Seahawks star won't be in the brand's Super Bowl ad. Indeed, there won't be a single celebrity in the 30-second spot, according to the brand.
Rather, the ad, by DDB Chicago, will use the brand's signature quirky style.
^ Different ad agency might lessen the odds
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - john - 10-10-2015
Quote:Jada Steele @JadaSteele 10m10 minutes ago
@HaleyReinhart from American idol is the one singing in the extra gum commercial
Quote:E. @ceafive 42m42 minutes ago
If you have a raspy voice, I like you instantly. I instantly like Haley Reinhart.
Quote:• @cole_bakken 50m50 minutes ago
holy shit that Haley Reinhart song is so great
Quote:Em☻̵ @EmilyWright27 1h1 hour ago
Haley Reinhart // Can't help falling in love, leaves me speechless
Quote:magnolia @magnolia_avina 1h1 hour ago
haley reinhart's cover of "can't help falling in love" has me feeling the feels
Quote:TLB-Weekly @TLB_Weekly 2h2 hours ago
AGH, and @HaleyReinhart's voice is giving me shiver, great night for discovering music!!!!!!!
Quote:Sarah @sarahvmartens 2h2 hours ago
Haley Reinhart wow her voice...
Quote:chicken strip @itsnorli 2h2 hours ago
chicken strip Retweeted bobby
I love how @HaleyReinhart is singing in the background (':
Quote:nina @_cnhayden 2h2 hours ago
nina Retweeted Tweet Like A Girl
Haley Reinhart has the most beautiful voice
Quote:Simple Barberaldo @Barberaldo 3h3 hours ago Santiago, Metropolitana de Santiago
@HaleyReinhart is amazing!
Quote:ⓛⓐⓝ @kolanshah 3h3 hours ago
haley reinhart... ur voice... damn!!!! sedap!!! https://www.youtube.com/watch?v=Hxe3cgStnpw …
Quote:Ashley Swann @ashswann 4h4 hours ago
@HaleyReinhart is my favorite person right nowher music is amazing
Quote:emma @EmmaAlaina 4h4 hours ago
emma Retweeted Tweet Like A Girl
1. IM SO EMOTIONAL 2. Haley Reinhart wut u doin here
Quote:ky mcfly @yuckfea 4h4 hours ago
haley reinhart's cover of bennie and the jets
haley reinhart's cover of can't help falling in love
Quote:sehunf @lyshed 5h5 hours ago
haley reinhart's version of can't help falling in love is a darling
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - Miguel - 10-10-2015
(10-10-2015, 02:26 PM)john Wrote: Any review that does not address the soundtrack is a superficial treatment IMO.
I think I've found the original source, which does refer to the the music.
Quote: The latest viral video yesterday runs through the social networks, the commercial "The Story of Sarah & John" of Extra chewing gum, not only is a job well done but that those responsible behind this project are group of four Puerto Rican and Colombian who bet on an idea that, within hours, touched millions around the world.
..."It was so we got to the typical love story of Romeo and Juliet, but with a" modern twist "that was the role of the product, showing it in an organic way, selling a philosophy of what it's like. So has quite attached to people's hearts, "said Bayamon on work that was shared yesterday on the Facebook page of the TV show Ellen DeGeneres and magazines like Marie Claire.
The first look, first kiss, the night of prom, discussions, distance, farewells, meetings and a proposal of marriage magic. Each of these emotions that are experienced at some point in life, are presented in the commercial use of background romantic song "Can not Help Falling in Love".
"We wanted to touch the emotional chord and that is what he has done to have that viral effect. In each round of introductions, people cried. I do not know if it was that was so into the story that when we finally saw the full version of two minutes, my hair stood on end, "said Perez Rivera.
https://translate.google.com/translate?sl=auto&tl=en&js=y&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.elnuevodia.com%2Fentretenimiento%2Ftv%2Fnota%2Fboricuassonlosresponsablesdenuevovideoviral-2110312%2F&edit-text=&act=url
If Wrigley did the unthinkable and bought a two-minute Super Bowl spot for $18 million, it would make Haley's career.
Personally, I think it would be worth it.
Imagine the buzz for them the next day.
Like the Apple "1984" spot, It would be talked about for decades.
Quote:Freq @Georgekhoen 3m Miami, FL
EU TO BEBADO OU A HALEY REINHART QUE TÁ CANTANDO ÉLVIS NA TV????
Translated from Portuguese by Bing
I'M DRUNK OR HALEY REINHART THAT SINGING ON TV, ÉLVIS????
By TV, he probably means the computer, right? Or maybe it was a news report?
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - mercfan3 - 10-10-2015
It would be one of the best commercials there. The only issue is it's already been seen.
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - Miguel - 10-10-2015
(10-10-2015, 03:08 PM)mercfan3 Wrote: It would be one of the best commercials there. The only issue is it's already been seen.
Nowadays, many advertisers leak the ads in advance to try to get a bigger return on their investment by generating online buzz beforehand.
But, maybe not, b/c it's already airing on TV!
Quote:Freq @Georgekhoen 9m Miami, FL
@HaleyFansDotCom OMGGGGGG
It was a commercial on TV!
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love" - InItToWinIt - 10-10-2015
(10-10-2015, 03:10 PM)Miguel Wrote:(10-10-2015, 03:08 PM)mercfan3 Wrote: It would be one of the best commercials there. The only issue is it's already been seen.
Nowadays, many advertisers leak the ads in advance to try to get a bigger return on their investment by generating online buzz beforehand.
I believe I read that the ad will begin running this month. It will probably have thousands of impressions by the Super Bowl so it seems improbable that they would pay Super Bowl money to run an ad that would be unlikely to garner any post-game hype.