(10-20-2015, 06:58 AM)Kevin Wrote:

(10-20-2015, 02:15 AM)john Wrote: Spanish language 15 sec version of commercial...different version of song
http://www.ispot.tv/ad/A7iR/extra-spearmint-the-story-of-sarah-and-juan-spanish

That little snippet sounded interesting. I wonder how many versions she recorded?

(10-20-2015, 10:19 AM)Miguel Wrote:

Quote:Unwrapping a Brand Storytelling Journey

...Extra tells Sarah and Juan’s love story from when they meet to the moment Juan proposes years later. The video shows defining points throughout their relationship: the first time their eyes meet, their first kiss, memories at prom, the tribulations of time spent apart, and finally, their proposal. Extra takes one of life’s core emotions—love—and unwraps it in perfectly paced micro-moments.

Not to mention, the video uses a phenomenal Haley Reinhart cover of one of the most classic love songs of all time, Elvis’s “Can’t Help Falling in Love.” With the exception of the last five seconds, you’ll notice there’s no dialogue in this video. Music choice is incredibly important in video content marketing, especially when telling emotional stories that speak through actions rather than words.

http://www.skyword.com/contentstandard/enterprise-marketing/unwrapping-a-brand-storytelling-journey/

Quote:The following list represents the most viral tracks on Spotify, based on the number of people who shared it divided by the number who listened to it, from Friday Oct. 8, to Thursday, Oct. 15, via Facebook, Tumblr, Twitter and Spotify.

UNITED STATES

1. DNCE, "Cake By The Ocean" (Republic Records)

2. Louis The Child, K.Flay, "It's Strange (feat. K.Flay)" (Next Wave Records)

3. Haley Reinhart, "Can't Help Falling in Love" (red dot)

4. Bit Funk, Shaé Jacobs, "Off The Ground" (Universal Music Canada Inc.)

5. William Singe, "679" (Over Media)

6. Kurt Cobain, "And I Love Her" (Universal Music Enterprises, LLC)

(10-20-2015, 12:10 PM)InItToWinIt Wrote:

(10-20-2015, 10:19 AM)Miguel Wrote:

Quote:Unwrapping a Brand Storytelling Journey

...Not to mention, the video uses a phenomenal Haley Reinhart cover of one of the most classic love songs of all time, Elvis’s “Can’t Help Falling in Love.” With the exception of the last five seconds, you’ll notice there’s no dialogue in this video. Music choice is incredibly important in video content marketing, especially when telling emotional stories that speak through actions rather than words.

http://www.skyword.com/contentstandard/enterprise-marketing/unwrapping-a-brand-storytelling-journey/

Good find. Very nice write-up, one worth clicking on and sharing over social media.

Quote:Spotify’s Top 10 most viral tracks
Published Tuesday, Oct. 20, 2015 | 9:48 a.m.
Updated 1 hour, 31 minutes ago

The following list represents the most viral tracks on Spotify, based on the number of people who shared it divided by the number who listened to it, from Friday Oct. 8, to Thursday, Oct. 15, via Facebook, Tumblr, Twitter and Spotify.


UNITED STATES

1. DNCE, "Cake By The Ocean" (Republic Records)

2. Louis The Child, K.Flay, "It's Strange (feat. K.Flay)" (Next Wave Records)

3. Haley Reinhart, "Can't Help Falling in Love" (red dot)

4. Bit Funk, Shaé Jacobs, "Off The Ground" (Universal Music Canada Inc.)

http://lasvegassun.com/news/2015/oct/20/spotifys-top-10-most-viral-tracks/[/size]

Quote:“Cake by the Ocean,” the debut single from L.A.-based four-piece DNCE, came to life thanks to some brilliant use of serendipity. “We were at the studio, and I overheard the producers saying that they wanted to get cake by the ocean,” recalls the band’s frontman Joe Jonas. Once he realized that his Swedish collaborators Mattman & Robin had misspoken the name of a tropical cocktail — what they were really after was Sex on the Beach — Jonas began crafting a new song around the cake-by-the-ocean concept. The result: a silky, swaggering piece of groove-heavy pop built on disco-jangly riffs but saturated with plenty of pure emotion and undeniable soul. “That song was a total breakthrough,” Jonas says. “Once we came up with ‘Cake by the Ocean,’ everything was electric.”

Quote:via Facebook, Tumblr, Twitter and Spotify

(10-20-2015, 12:10 PM)InItToWinIt Wrote:

(10-20-2015, 10:19 AM)Miguel Wrote:

Quote:Unwrapping a Brand Storytelling Journey

...Extra tells Sarah and Juan’s love story from when they meet to the moment Juan proposes years later. The video shows defining points throughout their relationship: the first time their eyes meet, their first kiss, memories at prom, the tribulations of time spent apart, and finally, their proposal. Extra takes one of life’s core emotions—love—and unwraps it in perfectly paced micro-moments.

Not to mention, the video uses a phenomenal Haley Reinhart cover of one of the most classic love songs of all time, Elvis’s “Can’t Help Falling in Love.” With the exception of the last five seconds, you’ll notice there’s no dialogue in this video. Music choice is incredibly important in video content marketing, especially when telling emotional stories that speak through actions rather than words.

http://www.skyword.com/contentstandard/enterprise-marketing/unwrapping-a-brand-storytelling-journey/

Good find. Very nice write-up, one worth clicking on and sharing over social media.

SFGate: Spotify's Top 10 most viral tracks

Quote:The following list represents the most viral tracks on Spotify, based on the number of people who shared it divided by the number who listened to it, from Friday Oct. 8, to Thursday, Oct. 15, via Facebook, Tumblr, Twitter and Spotify.

UNITED STATES

1. DNCE, "Cake By The Ocean" (Republic Records)

2. Louis The Child, K.Flay, "It's Strange (feat. K.Flay)" (Next Wave Records)

3. Haley Reinhart, "Can't Help Falling in Love" (red dot)

4. Bit Funk, Shaé Jacobs, "Off The Ground" (Universal Music Canada Inc.)

5. William Singe, "679" (Over Media)

6. Kurt Cobain, "And I Love Her" (Universal Music Enterprises, LLC)

Quote:Social Experiments
‏@SociaIExpriment
RETWEETS
3,618
FAVORITES
4,233
https://twitter.com/SociaIExpriment/status/655700399085654016

Quote:View Counts >> last 23.5 hours

YT - 9,022,999 >> 406,497

FB - 80,044,206 >> 1,518,810

Huge jump in FB views

Quote:Yesterday:

Quote:
View counts >> last 24 hours:

YT: 8,616,502 >> +496,941

FB: 78,525,396 >> +196,666

^ Daily YT views now dominating FB views

(10-20-2015, 10:02 PM)BrandHaley Wrote: I found it more than a little interesting that Haley is the only artist appearing on all three lists! And "Global" has a nice ring to it!!!

Quote:5 Songs You Might Not Know About, But Should! (18th October 2015)

Here's your playlist of all those tracks you may not have heard just yet but definitely need to!

Haley Reinhart - 'Can't Help Falling In Love'

Yep it's THAT song from THAT chewing gum advert. Haley Reinhart has covered Elvis Presley's classic song and everyone's going crazy for it!

Quote:I have been in love with my husband for 12 years now, and the vocal stylings of Haley Rhinehart since she appeared on American Ido! Thanks Sweetheart! OLY

Quote:

Make Me Cry: The Story Behind Wrigley Gum & Haley Reinhart's Unforgettable 'Sarah & Juan' Ad

By now, you’ve probably seen the Wrigley’s Extra gum commercial that shows the love story of Sara and Juan. Set to a hauntingly beautiful cover of "Can’t Help Falling In Love" by American Idol alum Haley Reinhart, it earned over seven million YouTube views and more than 78 million Facebook views (with over 1.1 million shares) within a week of its Oct. 8 digital release. The song alone sold 19,000 downloads in that time, debuting at No. 48 on Billboard’s Digital Songs chart. And that was before it hit primetime television Oct. 19.

...“In 20 years in marketing, I’ve never seen the consumer reaction I’ve seen this early with any piece of advertising I’ve been affiliated with,” said John Starkey, Wrigley’s vp of gums and mints.

"We had the perfect song, the perfect voice and the perfect story," said Andrés Ordoñez, the evp and executive creative director of Energy BBDO, the Chicago-based advertising agency behind the campaign....

The Energy BBDO music team, led by Daniel Kuypers, sorted through some 120 songs before settling on "Can't Help Falling In Love." They listened to “all three zillion covers and the original,” says Kuypers, but wanted something more contemporary and tailored to the spot. After listening to 35-40 artists, they commissioned demos from a handful.

“My instructions were, ‘make me cry,'” says Kuypers.

One of those artists was Reinhart. [AKA "The Slayer"]

Executives at BBDO knew her, not just because she’d ended third in the tenth season of American Idol back in 2011, but also because they’d heard her sing with Postmodern Jukebox and thought her voice was perfect for the emotion the spot wanted to convey.

The fact that Reinhart was a developing act was also appealing. “We’re really trying to make strides in the music space, and this is one of the ways we can do that,” says Kulyers. “We’re very cognizant of using someone who is in their career arc and if we can be a pivotal moment for them, we want to do that.”....

As it had happened, Reinhart was now signed to a publishing and recording deal with Ole Media Management, who’d been actively pitching her to BBDO. Over lunch in Nashville with Randall Foster, Ole’s senior director of creative licensing, Kuypers asked if Reinhart would be interested.

By the following day, she delivered a demo with longtime collaborator Casey Abrams at the piano. BBDO loved it. They put the music to the storyboard and took it to Starkey.

“Andres played the song and we said, 'That's it,'" Starkey recalls....

...As for Reinhart, this could be the charm. After her American Idol stint in 2011, she was signed by Interscope, then dropped after one album when they label let go of more than 50 acts in late 2012.

Now, through Ole, she’s slated to release her next EP of original material. “Falling In Love” may provide the perfect launching pad for the album, says Foster.

“It’s taken off like nothing I’ve ever been a part of,” he says. “The EP was almost done and we were trying to figure out the best time to release it. This created a catalyst.”...