Quote:Haley Reinhart

We haven’t really heard anything new about Haley Reinhart recently, since she stopped putting out songs for Postmodern Jukebox and became an integral part of one of the world’s most successful advertising campaigns.

But, speaking of the ad campaign, Haley’s cover just jumped back onto the US iTunes chart! “Can’t Help Falling In Love With You” apparently got some airtime as an actual ad, because sales popped up from 6k the week ending 10/29, to 9k the week ending 11/5. Assuming that the ad keeps running, it would be very interesting to see how many copies of Haley Reinhart’s song she could ultimately sell. A steady stream of sales over a long period of time can ultimately result in a large number of total sales...

https://musicindustrysandbox.wordpress.com/2015/11/07/this-week-recap-adam-lambert-ariana-grande-chris-stapleton-adele-gwen-stefani-haley-reinhart-and-more/

(11-10-2015, 12:55 AM)bonjojet Wrote: Haley may literally be the best vocalist I have ever heard in my life! I loved Michael Jackson growing up as a kid and he was an incredible artist, human being. He slayed Pop songs left and right and can truly be awarded the "King of POP" title, but Haley is so versatile and murders every song she touches. She is a Goddess of Soul/Jazz/Vocals. I can honestly say that at this point, she is LITERALLY the best vocalist I have ever heard.

(11-10-2015, 06:30 AM)NUG Wrote: I agree...I keep waiting to get sick of her, but amost 5 years later she's still the very best in my mind and I'm still listening to her every single day

Quote:Music can do amazing things for an advertisement, from attracting eyes (and ears!) to the screen to immersing consumers into the brand’s storyline and more. Ultimately, music is meant to support the story and increase engagement with consumers – easier said than done, sometimes. To highlight what we mean, we selected five ads from last month that we thought were killing the game by marketing with music, and compiled this list of the Top 5 Most Musically Engaging Ads of October.

Quote:Wrigley “The Story of Sarah & Juan”
Music: Haley Reinhart “Can’t Help Falling in Love With You”
Agency: Energy BBDO
Director of Music: Daniel Kuypers

As a follow-up to the iconic “Origami” ad of 2013, Wrigley’s Gum commissioned its agency of record, Energy BBDO, to create a love story just as tear-jerkingly engaging. The team crafted the tale of Sarah and Juan and, rather than pair it with a stock track as “Origami” had, sought a piece of music with depth and longevity. Led by Director of Music Daniel Kuypers, the Energy BBDO team decided on “Can’t Help Falling In Love,” originally by Elvis Presley, and worked with singer-songwriter Haley Reinhart to record a cover of the iconic song. Reinhart even released the song on iTunes the same day the campaign launched on YouTube.

Quote:Another newcomer to the list was Extra Gum, which debuted at No. 2. Its spot, “The Story of Sarah & Juan,” earned 11 million views.

Quote:Viral spots shows what can happen when a good story, a beautiful song and social media come together.
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The whole thing is set to a hauntingly beautiful cover of "Can't Help Falling in Love" by American Idol Alum Haley Reinhart.
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“In 20 years in marketing, I’ve never seen the consumer reaction I’ve seen this early with any piece of advertising I’ve been affiliated with,” John Starkey, Wrigley’s vp of gums and mints, tells Billboard Magazine.

It’s a testament to what can happen to a marketing campaign when a good story, a great song and social media all come together. In fact, I’d venture to guess that it’s the most memorable ad for gum you’ve seen in the last year.
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Quote:ole (oh-lay) ‏@olemajorlyindie 9m9 minutes ago
Whose lovely voice graces the one of the most watched ads on @youtube this month? @HaleyReinhart, that's who! http://buff.ly/1NKQ4Vl

Quote:When Wieden + Kennedy releases a big new Nike commercial on YouTube, the rest of the brands usually just sit around and gawk at the massive numbers. But not in October. W+K's big new Nike spot came in third on Adweek and Google's YouTube Ads Leaderboard for the month—eclipsed by not one but two spots from BBDO.

Mattel's "Imagine The Possibilities" spot for Barbie (from BBDO San Francisco and New York) and Extra Gum's "The Story of Sarah & Juan" (from Energy BBDO) top the Leaderboard for October with almost 25 million views between them.

Squatty Potty's loony "This Unicorn Changed the Way I Poop" ad came in fourth. Elsewhere on the list are ads for Microsoft and Apple (with Jamie Foxx), Emirates (with Jennifer Aniston), Boeing, Toyota (with Michael J. Fox and Christopher Lloyd) and PlayStation.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).

Quote:When Wieden + Kennedy releases a big new Nike commercial on YouTube, the rest of the brands usually just sit around and gawk at the massive numbers. But not in October. W+K's big new Nike spot came in third on Adweek and Google's YouTube Ads Leaderboard for the month—eclipsed by not one but two spots from BBDO.