08-06-2012, 10:32 PM,
(This post was last modified: 08-06-2012, 11:03 PM by Miguel.)
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Miguel
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Posts: 11,925
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Joined: Jul 2011
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Haley was at an advertising agency/PR firm today
The first indication we had of this was this tweet:
Quote:Ben Doessel @BenDoessel
omg. @haleyreinhart is in our agency. Not usually an idol fan but I'm in love. She will be mine.
I did a quick search and determined he must be a copywriter for Ogilvy and Mather. He's very junior and may have just started his employment there -- his website only lists two internships at previous agencies. He might be freelancing as that is all his LinkedIn profile shows for his work history.
I tweeted this, but received no response from him:
Quote:Miguel @HaleyFansDotCom
@BenDoessel Does @HaleyReinhart have an endorsement deal with an O&M client or is she there to talk PR?
A couple of hours after his initial tweet, he tweeted:
Quote:Ben Doessel @BenDoessel
Best day of my career to date. #tothebar
Don't know if the two tweets are related.
An hour or so ago, Figure 8 tweeted this picture, but I don't know the original source:
Ogilvy is one of the largest, most established ad agencies in the world. They have offices in over 120 countries and serve international clients like IBM and Ford. I would like to think they were wanting to license one of Haley's songs for a big client like Ford, but I have a feeling this was a visit to Oglivy's public relations arm. They might have been discussing some new PR opportunities for Haley. Or they might be in charge of her social media efforts.
Here you can see some college students studying PR visited the same offices: http://ilstuprssa.wordpress.com/2012/03/06/ogilvy-tour/
Another clue, retweeted by F8:
^ Her job is "Presentations Coordinator at Ogilvy & Mather." So she may have coordinated Haley's appearance. Still not sure why she was there.
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08-07-2012, 08:47 AM,
(This post was last modified: 08-07-2012, 09:16 AM by Miguel.)
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Miguel
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Posts: 11,925
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RE: Haley was at an advertising agency/PR firm today
They hit up a small agency too, a hot one, creatively.
Quote:Chad Richardson @chadofalltrades
thanks to the crew at @WaltonIsaacson from @HaleyReinhart and @olemajorlyindie You guys were awesome!! pic.twitter.com/epzMtedR
Walton Isaacson was just recognized as one of the top small ad agencies in the country. Current clients include Lexus, Unilever (Axe/Degree/Dove/Suave), Beam Global Spirits and Wine (Knob Creek/Skinny Girl/Courvosier), Caesar's Entertainment, One.Org, among others.
Ole brought cupcakes on these visits:
I've worked in agencies and it used to be common for photographer reps and producer reps to bring baked goods to entice people to come look at samples of their clients' work. I haven't seen that practice since the Internet became so prominent. And I've never seen anyone bring live musical talent.
The people who attended these meetings were usually individuals from the creative department who had time to kill. They didn't result in any immediate jobs. But they helped the reps build relationships and someone might tuck the work/name of some person away in the their mind for future projects (particularly if they excelled at some niche).
In Haley's case, an added benefit is word-of-mouth talk about her. Advertising creatives tend to be young and regarded as somewhat hip, so it can't hurt if they tell their friends an American Idol contestant pleasantly surprised them.
One thing to note about that picture is the associates are very young. And the ratio of men to women is almost the opposite of most creative departments I have seen. They might have more women because of the Dove account (or they might be Haley fans from account service). In any case, if this is representative of the turnout I would guess many guys passed on the opportunity to meet Haley.
Ad Age says the agency was formed in 2006 with four employees and today has 97 in Los Angeles, New York, Chicago, Miami and Tokyo. There is a tie to Magic Johnson so the main office is probably in LA.
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08-07-2012, 11:41 AM,
(This post was last modified: 08-07-2012, 11:47 AM by Miguel.)
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Miguel
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Posts: 11,925
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Joined: Jul 2011
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RE: Haley was at an advertising agency/PR firm today
Since Ole was involved, they probably hope to license one of Haley's songs for use in a television spot.
Both agencies have car clients.
-----------------------
Chorus
I hit the ground running, running, running
I hit the ground running, running, running
You can't hold a rebel down, 'cause I'll be breaking out
This spirit's gotta be free
I hit the ground running, running, running
I hit the ground running, running, running
I hit the ground running, running, running
So don't go following me
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