|
10-10-2015, 02:08 PM,
|
|
|
InItToWinIt
Senior Member
|
Posts: 541
Threads: 5
Joined: Mar 2012
|
|
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love"
The following is a translation of an article from a Mexican? publication that provides more behind the scenes information on the commercial.
Morelos Habla: The story of Sarah and John, trade that is shaking the world
Quote:If something has fantastic advertising is that, when well done, their ability to convey emotions transcends the goal of only selling a product Unfortunately, there is no mention of Haley or the song.
This time we show an example of this, with a trade that is causing a sensation in various parts of the world and in a few hours has been seen by millions on YouTube.
His name is The Story of Sarah & John and was drafted by the agency Energy BBDO Chicago, for chewing gum brand Extra Gum .
The ad tells a modern love story that appeals to the feelings and emotions. The truth is good and safe like it (unless they are dead inside).
Behind this business they are involved fourth Puerto Rican (Pedro Perez Rivera, Sofia Gonzalez Diaz and Jesus josejuan Toledo) and Colombia (Andres Ordonez).
"In advertising you do not think, 'Let's do something viral'. There is no formula for that. You make good stories to connect with people and put the right ingredients to work ".
... Rivera said Pedro Perez, creative director, who said that after each screening test they did, there were always people who ended up crying.
Everything was filmed in Madrid and drawings of gum wrappers were made by Puerto Rican artist Mya Pagan.
|
|
|
|
10-10-2015, 02:34 PM,
|
|
|
Miguel
Moderator
|
Posts: 11,925
Threads: 1,054
Joined: Jul 2011
|
|
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love"
(10-10-2015, 02:01 PM)mercfan3 Wrote: I wonder if they'll put this in the superbowl?
Possibly. Wrigley was a first-time Super Bowl advertiser last year. The ad was for Skittles. This probably played into their decision:
Quote:Seahawks fans have taken to throwing Skittles onto the field during games, and Lynch is frequently seen eating the candy, which has created a lot of free marketing for Skittles.
They didn't use him the ad though: Quote:Marshawn Lynch, who could be the world's most popular Skittles fan, is playing in the Super Bowl. But the Seattle Seahawks star won't be in the brand's Super Bowl ad. Indeed, there won't be a single celebrity in the 30-second spot, according to the brand.
Rather, the ad, by DDB Chicago, will use the brand's signature quirky style.
^ Different ad agency might lessen the odds
|
|
|
10-10-2015, 02:47 PM,
(This post was last modified: 10-10-2015, 03:08 PM by Miguel.)
|
|
|
Miguel
Moderator
|
Posts: 11,925
Threads: 1,054
Joined: Jul 2011
|
|
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love"
(10-10-2015, 02:26 PM)john Wrote: Any review that does not address the soundtrack is a superficial treatment IMO.
I think I've found the original source, which does refer to the the music.
Quote: The latest viral video yesterday runs through the social networks, the commercial "The Story of Sarah & John" of Extra chewing gum, not only is a job well done but that those responsible behind this project are group of four Puerto Rican and Colombian who bet on an idea that, within hours, touched millions around the world.
..."It was so we got to the typical love story of Romeo and Juliet, but with a" modern twist "that was the role of the product, showing it in an organic way, selling a philosophy of what it's like. So has quite attached to people's hearts, "said Bayamon on work that was shared yesterday on the Facebook page of the TV show Ellen DeGeneres and magazines like Marie Claire.
The first look, first kiss, the night of prom, discussions, distance, farewells, meetings and a proposal of marriage magic. Each of these emotions that are experienced at some point in life, are presented in the commercial use of background romantic song "Can not Help Falling in Love".
"We wanted to touch the emotional chord and that is what he has done to have that viral effect. In each round of introductions, people cried. I do not know if it was that was so into the story that when we finally saw the full version of two minutes, my hair stood on end, "said Perez Rivera.
https://translate.google.com/translate?s...t=&act=url
If Wrigley did the unthinkable and bought a two-minute Super Bowl spot for $18 million, it would make Haley's career.
Personally, I think it would be worth it.
Imagine the buzz for them the next day.
Like the Apple "1984" spot, It would be talked about for decades.
Quote:Freq @Georgekhoen 3m Miami, FL
EU TO BEBADO OU A HALEY REINHART QUE TÁ CANTANDO ÉLVIS NA TV????
Translated from Portuguese by Bing
I'M DRUNK OR HALEY REINHART THAT SINGING ON TV, ÉLVIS????
By TV, he probably means the computer, right? Or maybe it was a news report?
|
|
|
10-10-2015, 03:10 PM,
(This post was last modified: 10-10-2015, 03:18 PM by Miguel.)
|
|
|
Miguel
Moderator
|
Posts: 11,925
Threads: 1,054
Joined: Jul 2011
|
|
RE: Haley Reinhart for Extra Gum: "Can't Help Falling in Love"
(10-10-2015, 03:08 PM)mercfan3 Wrote: It would be one of the best commercials there. The only issue is it's already been seen.
Nowadays, many advertisers leak the ads in advance to try to get a bigger return on their investment by generating online buzz beforehand.
But, maybe not, b/c it's already airing on TV!
Quote:Freq @Georgekhoen 9m Miami, FL
@HaleyFansDotCom OMGGGGGG
It was a commercial on TV!
|
|
|
|
her music is amazing