"CAN'T HELP FALLING IN LOVE" for Extra Gum

[InItToWinIt]

On Twitter last night, someone noted that she heard the song CHFIL on a radio station in Austin TX. Too bad there is not a label to push the song out to the radio world...

CHFIL is under Ole's RedDot artist devel label. I'd rather have Haley under Ole than one of the mega don't-give-a-damn record labels. We're pretty lucky to have a single even released from a commercial jingle which is fairly unusual. And without her association with Ole, there probably wouldn't have been a commercial.

[riley]

On Twitter last night, someone noted that she heard the song CHFIL on a radio station in Austin TX. Too bad there is not a label to push the song out to the radio world...

CHFIL is under Ole's RedDot artist devel label. I'd rather have Haley under Ole than one of the mega don't-give-a-damn record labels. We're pretty lucky to have a single even released from a commercial jingle which is fairly unusual. And without her association with Ole, there probably wouldn't have been a commercial.

Very true, I was amazed at how quickly Ole reacted was able to get it up on Itunes at the last minute. Pretty impressive if you ask me.

[Tusk]

ole & BBDO Team with Haley Reinhart for Successful Social and Commercial Campaign

Classic tracks get covered constantly, but it takes something special to make a massive impact.
ole songwriter Haley Reinhart has done just that, successfully reinventing a beloved hit with her intimate version of Elvis Presley's "Can't Help Falling in Love," recorded with pianist Casey Abrams. Her rendition sets the mood for a major new TV ad campaign for Extra gum, and it's instantly struck a chord around the world. Within days of its release, the video racked up nearly 85 million Facebook views and over 11 million views on YouTube.

This uniquely engaging synch placement was secured by ole through its new artist development program red dot. It began when Randall Foster, Senior Director, Creative Licensing for ole spoke with Daniel Kuypers, the Head of Music for agency Energy/BBDO, about his current music needs.

"He mentioned that he was looking for a strong independent singer to do a cover of a classic song for a possible Extra gum commercial," Foster says. "We talked a bit more and it became evident that Haley would be a perfect fit for this, so I jumped on a call with Eric Spence, LA Creative for ole. About a week later, Haley and her piano player, Casey Abrams, went into the studio and cut a rough of the song."

Foster listened to Kuyper's feedback on the demo, then worked with Reinhart to hone a new version of the Elvis classic. "He had a lengthy list of edits and inflections he wanted," explains Foster. "He was looking for an innocence in her voice, for her to sing is as if she was serenading her lover in bed on a rainy morning…that kind of intimacy. So I discussed this with Haley, and she and Casey went back into the studio."

After an enthusiastic reception at Wrigley's for the temporary full-length ad, the timeline for the social media hit which was to become "The Story of Sarah & Juan" became immediate.

"Daniel and I discussed the possibility of Haley participating in a big promotional campaign featuring a new recording session, behind-the-scenes video footage, social media, coming back to Chicago as a hometown girl to perform for Wrigley Corporate, and more," Foster says. "With LA Creative's help, we were able to bring in a film crew to the studio and shoot the recording process for what will be the final version of this song. Wrigley's is building a huge campaign around this."

To Foster, the reason is clear for all the excitement around Haley Reinhardt's timeless take on an iconic title.

"People have a visceral experience watching this video," he states. "They often get tears in their eyes, because this is perfection in music and picture. Haley knocked it out of the park."

[rmd1064]

ole & BBDO Team with Haley Reinhart for Successful Social and Commercial Campaign

"Daniel and I discussed the possibility of Haley participating in a big promotional campaign featuring a new recording session, behind-the-scenes video footage, social media, coming back to Chicago as a hometown girl to perform for Wrigley Corporate, and more," Foster says. "With LA Creative's help, we were able to bring in a film crew to the studio and shoot the recording process for what will be the final version of this song. Wrigley's is building a huge campaign around this."

To Foster, the reason is clear for all the excitement around Haley Reinhardt's timeless take on an iconic title.

"People have a visceral experience watching this video," he states. "They often get tears in their eyes, because this is perfection in music and picture. Haley knocked it out of the park."

Damn--a big promotional campaign, video footage, more social media, appearances at Wrigley corporate, film crews.... "building a huge campaign"! Sounds like the ad is just the start of this for Haley!

[Tusk]

Kind of helps soften the 'blow' of a late arriving single we've heard many times in the last couple years, huh?

[InItToWinIt]

ole & BBDO Team with Haley Reinhart for Successful Social and Commercial Campaign

Daniel and I discussed the possibility of Haley participating in a big promotional campaign featuring a new recording session, behind-the-scenes video footage, social media, coming back to Chicago as a hometown girl to perform for Wrigley Corporate, and more," Foster says. "With LA Creative's help, we were able to bring in a film crew to the studio and shoot the recording process for what will be the final version of this song. Wrigley's is building a huge campaign around this."

So does this mean will be seeing a video on the CHFIL recording session and the hoopla surrounding it?

Nice news release regardless.

[riley]

If even half of that come true Holy Schnikes. Haley picked one hell of a time to knock one out of the park. Enerby/BBDO has some big clients and she has definitely made her impression in a good way.

DANIEL KUYPERS is a music industry veteran who has been producing music for brands for the past 6 years. Daniel’s duties include music supervision, music strategy, partnerships, licensing, negotiation, editing, writing and final music production for a varied roster of clients including PepsiCo, Bud Light, Wrigley, Bayer, SC Johnson and more.

This could be opening some really big door for her in the future.... Himm2 did tell us that there was a video and it might be released - here's to hoping it come true .

[InItToWinIt]

If even half of that come true Holy Schnikes. Haley picked one hell of a time to knock one out of the park. Enerby/BBDO has some big clients and she has definitely made her impression in a good way.

DANIEL KUYPERS is a music industry veteran who has been producing music for brands for the past 6 years. Daniel’s duties include music supervision, music strategy, partnerships, licensing, negotiation, editing, writing and final music production for a varied roster of clients including PepsiCo, Bud Light, Wrigley, Bayer, SC Johnson and more.

This could be opening some really big door for her in the future.... Himm2 did tell us that there was a video and it might be released - here's to hoping it come true .

The list is not active clients but those he's worked on. Energy BBDO lost the Bud Light account earlier this year when it failed to come up with a Superbowl ad. The account was transferred to BBDO New York and later left BBDO.

[riley]

Okay but it really doesn't matter in my happy little world. Point I was trying to make is she has caught the attention of many high level people not just Kuypers who was mentioned int the article and I hope (pray) it will open some big doors for her in the future. Doesn't matter Energy BBDO or another ad agency.

[InItToWinIt]

Sorry, Riley, I wasn't meaning to dampen anyone's happy. The reason I brought up Energy BDDO's losing the BudLight account was to note that Haley's commercial has been a huge win in a year that has been kind of a downer for the ad agency. In addition to losing BudLight, Energy BBDO lost the Lays account and their Chief Creative Director resigned in July, and at about the time "The Story of Sarah & Juan" came out, the came out 2nd in their campaign to win the American Airlines account. The "gum commercial" is so good that it turned a bad year into a good year. I think it likely that the agency and Haley will be reaping rewards for awhile as a result.....perhaps a Clio or two next September.