"CAN'T HELP FALLING IN LOVE" for Extra Gum

[InItToWinIt]

Bustle: Who Sings That Elvis Cover In That Extra Spearmint Ad? This 'American Idol' Alumna Did The Classic Track Justice — VIDEOS

OK, I will admit it: Every now and again, I can be a real cornball and a half. And when I saw that Extra Spearmint gum wrapper love story for the first time? I most definitely had a real cornball and a half moment. Yes, the story is nice and all, but it’s the commercial's music that really pushed me over the edge. The ad features a cover of Elvis Presley’s “Can’t Help Falling In Love,” an oft-covered ballad written by Hugo Peretti, Luigi Creatore, and George David Weiss. The “Can’t Help Falling In Love” cover in the Extra Spearmint gum ad is performed by singer-songwriter Haley Reinhart. Her lovely rendition of The King's iconic love song was released as a single in 2015.

Reinhart’s music career was jumpstarted when she placed third on the tenth season of reality competition show American Idol. In 2012, the AI alumnus released full length studio album Listen Up! which includes single "Free." In addition to making music, the 25-year-old artist also does voiceover acting: Reinhart plays the character of “Billy” on F Is for Family, Bill Burr and Michael Price’s new Netflix animated series.

You can listen to Reinhart’s gorgeous version of “Can’t Help Falling In Love” right here:



While we're here, we might as well just lean into the feels.



Oof. What a perfect tune. That Elvis guy, am I right?

[Miguel]

Might be in Santa Clara:

13 minutes ago

Did I really just hear @HaleyReinhart's cover of Can't Help Falling In Love on the radio??!?!

Everyone is going to fall in love with Haley Reinhart again, I just know it

[Miguel]

Austin, TX:

I've heard Haley Reinhart's can't help falling in love cover on the radio twice in the last week and it makes me so happy

[Miguel]

Kirsten on MJ's Monday Morning Mediabase Update: Nov 9-15

Over on AC, Haley Reinhart debuts “Can’t Help Falling In Love” in the top 50. What? Why is Haley charting with a cover of a Elvis song? Billboard explains the very successful Gum ad that actually got the song to chart on the Digital Songs chart. Go Haley!

Haley Reinhart:
“Can’t Help Falling in Love”: ^43 AC (-)

In addition to topping the Spotify Viral Top 50 a couple of weeks ago, there have been
tweets indicating it's getting radio play in Santa Clara, CA, Austin, TX, and Milwaukee WI.

[InItToWinIt]

Haley, Sarah, & Juan have made it to a dental savings program website.

Reassurance Dental: True Love & Gum: Extra’s Latest Ad Has the Internet Buying in

Extra has tugged at the heartstrings of consumers with its brand new advertisement, dubbed “The Story of Sarah & Juan”. The romantic video has the whole world seeing the gum brand in a new light.

...Haley Reinhart’s cover of Elvis Presley’s “Can’t Help Falling in Love” adds poignancy to this touching commercial.
....
It’s tempting to get lost in this ad and believe Extra gum could be the key to finding your soulmate. While potential partners will no doubt be impressed with your clean minty breath, there’s no real evidence to suggest chewing gum will bring you love. However, the practice does have a number of proven benefits.

Wrigley and Energy BBDO have got to love seeing their gum commercial featured on a website article promoting dental health.

[Miguel]

Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.

[Himm2]

Haley & Harry are in New York City today and it has something to do with this.

[InItToWinIt]

Mix 104.1: Haley Reinhart’s Cover Of “Can’t Help Falling In Love” Brings Us Back To High School Romance

Can’t Help Falling In Love is a 54 year old song, but some would consider it timeless. In fact, the melody is based on a French love song that was originally written in 1784.

The modern version was first released by the King himself, Elvis Presley, in 1961 and reached #1 on the charts in 1962.

In 1993, Can’t Help Falling In Love was covered by the British reggae band, UB40 and hit #1 on the charts in that year.

Now we’re found a new cover of the song, recorded by American Idol alum Haley Reinhart. Haley’s spin on the song was so powerful, that the Wrigley Company decided to use it in a 2 minute commercial for Extra Gum last month.

Since then, the commercial, titled The Story of Sarah & Juan, has accumulated nearly 13 million views on YouTube. You can watch the video in the player at the top of the post.

“This is a classic song, and the commercial, while certainly a little cheesy, packs such emotional punch that it was an instant buzz spot,” says Mix 104.1’s music director, Mike Mullaney. “The song is just beautiful, and the sentiment & romance of the commercial make it the type of song that lifts your heart.”

You may remember that Reinhart finished 3rd on the 10th season of Idol. An interesting tidbit about this cover, fellow Season 10 Idol contestant Casey Abrams is featured on piano.

Let us know what you think of Haley’s cover of Can’t Help Falling In Love. Should we play more of it on Mix?

From the Billboard article, Europe's 'Countdown' Tops Billboard & Clio Top Commercials Chart, Powered by Shazam, Miquel posted about above.

Haley Reinhart's tender cover of Elvis Presley's "Can't Help Falling in Love" for Wrigley Gum's "The Story of Sarah & Juan" campaign sends the former American Idol finalist to No. 5 on Top Commercials after the ad's Oct. 7 debut. The two-minute clip tracks two young lovers' relationship from sharing a pack of gum in high school to their eventual marriage proposal that, naturally, still includes gum wrappers (piggybacking off the success of Wrigley's "Origami" ad last year).

Reinhart's cover, which features fellow former Idol contestant Casey Abrams on piano, sold 42,000 in its first month and was streamed 4.4 million times; in three weeks on Billboard's Pop Digital Songs chart, it peaked at No. 21.

[Tusk]

Randall Foster ‏@RandallFoster 2m2 minutes ago
@HaleyReinhart killed it tonight for @BBDOWorldwide Wrigley #extragum execs. This gal is going places. #oleallday

[john]

Julien Lemoine ‏@JulienLemoine 43m43 minutes ago
@haleyreinhart singing for us tonight. BBDO AND MARS 20 YEARS OF LOVE. A… https://instagram.com/p/-SlAYQEKmsDr3A8B...RVrEfH300/ …

Julien Lemoine ‏@JulienLemoine 1h1 hour ago
BBDO AND MARS. 20 YEARS OF LOVE. a special night. @ Nomad Hotel -- 28th… https://instagram.com/p/-Skp1YEKmLDYgn91...yQgEEW3E0/ …

Nomad Hotel


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