"CAN'T HELP FALLING IN LOVE" for Extra Gum

[john]

Official Extra Gum Version

4,000,632 views

Unofficial "official" upload

16,889,771 views

Can't Help Falling In Love With You - Haley Reinhart (lyrics)

9,304,728 views

Extra Gum: The Story of Sarah & Juan

20,841,549 views

among others

The top 3 videos of Haley's CHFIL have gained about 450K views over the past ten days. At about 45K per day, it is currently her most popular video. It gets a lot more Spotify streams than her other big song, Creep, which makes it her most popular song by far. A little radio play and time on the charts helps a lot it seems.

Creep is now getting about 40K views per day (I notice I put the wrong number in my last Creep update -- the number should be 40K). The original Story of Sarah and Juan has over 20 million views, but it doesn't get many views these days -- only a few thousand per day (I did not count it in the tally). Interestingly, the video that go the most views over the past ten days is the "Lyrics" verson, which gained over 300K views. The unofficial "Official" version has the most views but it only gained about 200K views in this ten day period, while the official extra gum version gathered about 73K views.

[Miguel]

2017 EFFIE Award Preview: Releasing A Love Story that Sells Itself

The EFFIE awards recognize marketing effectiveness.
Better-known advertising awards generally award creativity.

Solution: Our effort kicked off with a tear-jerker of a two-minute film, “The Story of Sarah & Juan,” that put Extra in the center of a universal love story. We created a soundtrack for the film that combined Elvis’ “Can’t Help Falling in Love” with the modern voice of Haley Reinhart (an American Idol finalist). But content is a dime a dozen these days … there’s just way more content then eyeballs to watch it. Given tight budget constraints to use paid media to drive views, we had to get scrappy to drive Wrigley’s mass business.

Within 48 hours of launching the film on Facebook and YouTube, we not only had over 40 million views, but we also knew who our core audience was, and what motivated them. So we looked for additional opportunities to keep the momentum going without piling on paid media to further distribute the film online. When teen girls started fawning over the soundtrack, we quickly edited together a music video of it. And when the song hit #1 on Spotify, we worked with Fox and American Idol to get Haley back on stage to perform our film’s song during an episode of the show on TV. We worked with Facebook, Snapchat and YouTube to get this content in front of people who were similar to those who had liked & shared “Sarah & Juan.”

https://www.mediapost.com/publications/a...ory-t.html

[john]

ole (oh-lay)‏Verified account @olemajorlyindie 59s59 seconds ago

Mars Wrigley recently accepted an award from the Assoc. of Music Producers and spoke about ole and @HaleyReinhart!

I can't get the video but it is on twitter with this post.

I wouldn't be surprised if the Extra Gum campaign with Haley's rendition of CHFIL is discussed in relevant business textbooks going forward. A great example of the use of social media and a viral process to promote a product. Sales data support it's effectiveness.

[Tusk]

Michigay @Michigaay 41m41 minutes ago
Haley Reinhart really did THAT with "Can't Help Falling in Love"

I'll cry while dancing to that as my first dance at my wedding.

Kyle‏ @Indiana_Jones20 2m2 minutes ago
Replying to @Michigaay
So many couples our age dance to that ? I used to say that too until I started managing weddings. It's beautiful though most brides cry

[john]

PJ ‏@PJHaleyR 4m
@HaleyReinhart CHFIL passes 40,000,000 spotify spins

Just shy of six months later the play count on Spotify is 60,873,864 (current number).

On 02 Oct 2016 the song had just passed 30 million listens. It had 10 million views over the next 3 months, the same average we are seeing in 2017. No drop off is a good thing. From what I have seen Spotify pays out 40-50K for 10 million views. Hopefully Haley sees a nice chuck of whatever the number is.

[Tusk]

shruti.
OKAY BUT I KNOW ITS A CLICHE BUT I CANT HELP FALLING IN LOVE WITH YOU FOR BENROS !!!!

M. Swan
YEEEAASSSS

shruti.
highkey the haley reinhart version

M. Swan
I've never heard it

shruti.
!!!!!!

Marie Ann Smith‏
OMG THE VERSION FOR THAT GUM COMMERCIAL!!!! That was the greatest gum commercial ever I can see BenRos following that omg NOW I HAVE FEELS

shruti.
BUT THE COMMERICAL. THE GUY. DRAWS THEIR RELATIONSHIP ON GUM WRAPPERS. LIKE???? IF THATS NOT THE MOST BEN THING EVER

shruti.
shit now i need this as a fic

Marie Ann Smith‏
Fuck yes you can't make me remember that commercial and bring BenRos into it and not fucking do it I'm fucking dead rn

shruti.
i need to write this damn chapter stop giving me ideas to write!!! someone else do it!! wheres jessica

a gay pineapple‏ (jessica)
I AM HERE idk why I'm here but ?? Here I am ??

Marie Ann Smith‏
LMAO SHRUTI STARTED IT WITH THIS SONG AND NOW IT'S ON YOU TO MAKE IT HAPPEN JESS

a gay pineapple‏
I had never seen this video before but woW THIS IS CUTE AND AN ATTACK IDK IF I CAN DO IT JUSTICE

shruti.
lbr if you dont do it i will probably but i SHOULD be writing TLI but whatever THIS IS TOO GOOD A CONCEPT

a gay pineapple
IM EMOTIONALLY COMPROMISED

Marie Ann Smith‏
WELCOME TO THE CLUB.

I have no idea who 'BENROS' is LOL

[john]

The view count on Spotify for CHFIL is 61,898,143 which indicates it is getting roughly 100K listens per day currently.

[Miguel]

The couple shared their first dance to “Can’t Help Falling In Love” by Haley Reinhart.

https://styleblueprint.com/louisville/ev...e-wedding/

[john]

The Extra Gum commercial continues to be aired and currently has 19,303 national airings.

[JMT]

The Extra Gum commercial continues to be aired and currently has 19,303 national airings.

I saw the Extra Ad yesterday at the movie theater while waiting for "Dunkirk" to start. Absolutely awesome to hear Haley's voice on the big screen with a super sound system.