That's why they're moving this direction. The end of the article noted,
Quote: “What’s in this for Apple?” asked Michael Pachter, an analyst at Wedbush Securities. “Pandora already does a great job, so does iHeartRadio, so does Last.fm. Why do we need another one?”
But Apple’s clout in music, which began building when the company introduced the iPod in 2001, could face threats as more consumers choose to stream music over the Internet, rather than purchasing it. Steven P. Jobs, Apple’s late chief executive, many times dismissed calls for Apple to offer music subscription services, saying that most consumers did not want to rent songs.
In recent years, though, with the proliferation of smartphones, iPads and wireless Internet access that perpetually connects those devices to online sources of music, Apple’s iTunes approach to selling songs for $1 or so apiece has come to seem antiquated in comparison with music streaming services like Spotify and others.
