You have the right to remain silent, but I wouldn't recommend it

[Miguel]

Haley has a business relationship with Dina LaPolt, an entertainment attorney that represents Steven Tyler and other AI Season 10 Idols. Last month Dina published a white paper called: "Building your Artist’s Brand as a Business."

Some excerpts:

Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their voice or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the "artist brand" to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the "artist's brand" because without them the brand dies.

An emerging significant revenue stream is sponsorship and endorsements, which exploit an artist's name and likeness rights and, sometimes, their copyrights and trademarks. What used to be seen as "selling out" is now seen as acceptable, if not necessary, to fund a career in the music industry. Brazilian music attorney Marcelo Goyanes notes that, in addition to the financial benefits of endorsements, "those arrangements must also be seen as innovative ways to promote the artist's music for different types of consumers and otherwise unthinkable or unreachable markets."

This might explain Haley's recent uptick in activity on Twitter and Facebook:

Artists should not fear this new technology; in fact, they should embrace it. How awesome is it that people can see what albums their friends are listening to via Facebook? Word of mouth is critical to spreading your brands message. New technologies and social networks make this easier on a daily basis.

The importance of these social networking sites also means that artists must make time to interact with their fans. A quick tweet from the road or the recording studio (even better if it has a picture attached) gives fans a look into the world of their heroes.

The paper: http://www.slideshare.net/MIDEM/midem201...ssasabrand