British music retail chain HMV enters bankruptcy

[Miguel]

Forbes

Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account

http://www.forbes.com/sites/susanadams/2...r-account/

After she stopped tweeting on the HMV feed, Rose continued to tweet on her own account, @poppy_powers, using a hashtag she created while tweeting on the HMV account, #hmvXFactorFiring. She explained that she had worked as an intern at HMV and in that job, had been responsible for the company’s Twitter and Facebook accounts. Because she is single and has no kids or mortgage, she wrote that she felt she was in a unique position to speak out.

On her own account, Rose also wrote about how the company never quite grasped what her job entailed. “I wanted to show the power of Social Media to those who refused to be educated,” she tweeted. “Just to set something straight, I did not ‘hijack’ the hmv twitter account. I actually assumed sole responsibility of Twitter & Facebook over two years ago, as an intern. When asked (this afternoon), I gladly provided the password to head office. I also set another member of staff up as a manager on Facebook, and removed myself from the admin list. I didn’t resist any requests to cooperate.”

...Later in the day, this tweet came through the HMVaccount: “One of our departing colleagues was understandably upset. We’re still here thou, thx for supporting hmv thro these challenging times.”

But as recently as eight hours ago, according to a tweet on Rose’s account, she still had access to the HMV Twitter feed. “@hmvtweets you need to go to ‘settings’ and revoke my account access as an admin. I’m still able to switch between accounts.”