Yesterday, when this began racking up the views, I began thinking how great it would be for Haley if it could air during the Super Bowl. I subsequently dismissed the thought because no one is going to buy a minute-long spot on the Super Bowl. That would cost upwards of $8 million.
Turns out, Hyundai is running a 60-second spot.
Featuring
The Flaming Lips.
This is the only SB ad I've previewed and I think it sells the band more than the car. In fact, until I just looked it up again, I thought the spot was for Chevrolet.
You can see it here:
http://www.rollingstone.com/music/videos...d-20130129
The article mentions "Todd Porter, music supervisor at Goodby Silverstein, which worked on fun.'s Chevy spot last year." (<-- That's why I thought Chevy). That spot helped put "fun" on the charts.
I tweeted him yesterday, and today, suggesting he check out Haley.
It will be interesting to see how this minute-long exposure during the Super Bowl boosts
The Flaming Lips sales and recognition.