Dina Lapolt article about an entertainer's Brand and Navigating the music Industry

[Tusk]

In doing some Googling, I came across this aritcle by Haley's Lawyer, Dina Lapolt, about her thoughts in the industry. I found it interesting because I wonder if this is the type of advice Haley is following post Interscope.

Dina LaPolt on Building Your Brand and Career
http://www.ascap.com/playback/2011/12/we...areer.aspx

(the article doesn't allow to copy and paste the text so I'll type up relevant points.... )

*In the past, songwriters made their money from publishing deals which included advance payments.... Now that the music business in becoming an almost wholly service-based industry, that is changing. Music is everywhere, being consumed in more ways than ever....With all of these emerging revenue streams come rewarding opportunities for songwriters.

*The questions now are 1) How do you get your name out there and stand out from the pack?....The internet makes it possible for anyone who has ever written a song to share their work with the world.

*First and most importantly, find your songwriting niche and identify your target audience. Then you build yourself to reach them. This will become your "Songwriter Brand"

*When you reach a certain level of success, push yourself to experiment with new technologies and formats. Copyright holders are notorious for resisting change, but change is necessary, and can even be beneficial, if it is embraced. Get creative with your brand, stay ahead of the curve and be a trendsetter

*You have to ensure that your business affairs are in order. That means surrounding yourself with a competent, trustworty team

*It is critical for everyone who works in the music industry to realize that intellectual property is our currency.

*Do not put all of this responsibility on your representatives, though. You must understand how your business is run and ensure that those around you are working towards a common goal.

*Though it is often hard for the creative mind to conceptualize, you must begin to view yourself as a brand and conduct yourself accordingly....Look at what other people aren't doing and try to fill that niche. your brand will emerge and success will hopefully follow shortly thereafter.

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Phew...too much typing, but alot of these points appear to be ones Haley is heeding in what she has/is doing, moving forward towards a future without Interscope and/or 19.

Here's an interview with Dina, where she talks a little more about the artist and the business.



The caption for this video

In this clip from www.artistshousemusic.org - Dina LaPolt, an entertainment lawyer based in Los Angeles, CA, presents to an audience at Loyola University, New Orleans a wealth of advice drawn from her careers as a musician, manager and lawyer. She discusses how to build the foundations for a career in music, how to hire a music lawyer, what to fight for in your recording contracts, what a management agreement should consist of, why you should be glad that people steal your music , and what it takes to become a music lawyer yourself.