(05-05-2013, 11:56 AM)30CamdenSquare Wrote: (05-05-2013, 09:41 AM)mercfan3 Wrote: Just a side note, because Interscope doesn't learn. See if this story sounds familiar...
Interscope signed Jessica. Released a single in March..that was a poor choice for a single. Gave her little promotion besides local stuff and a performance on idol. (A performance that wasn't going to charm the older audience) and now her debut, released a year later, is expected to sell about 20K in it's first week.
But you would think Interscope would have learned...
The biggest, most obvious, mistake Interscope made in the early promotion of Haley & now Jessica is they should've used the Idol performance AFTER the album comes out NOT to promote a single's release.
If they want to release the single a few weeks or a month before the album comes out to get a little airplay going that's fine, but the Idol performance isn't going to make a great deal of difference when it comes to how much airplay radio stations are going to give that single.
What it does do is reach a HUGE audience, once, that's already familiar w/ them, so if the album is available it always, always results in a huge, very meaningful spike in sales. In reality what it's doing is allowing them to pick up their casual (might not have even voted but liked them) fan. Kind of like an impulse buy. If they would've had Haley &/or Jessica on the show, after the album came out, you're easily talking an additional 10,000 in sales.
I actually disagree a bit. Idol, traditionally, has actually not helped very much at all in terms of sales. The casual fans are casual fans and at a new season they've moved on.
The problem, IMO..is depending on idol. Sure, it's a great stage. But for that to be the only promotion..or the only big promotion. (and as you said, when there's nothing to sell..) does even less for the artist.
