Interesting article with some good comments and links associated with it. The allure of the younger demographic is hitting the music industry in new ways that are totally disruptive to the old ways of the business.
Quote:Jason Feinberg
June 10, 2008 - 6:42 pm
Hi Jakomi, thanks for the comment on my blog. This is a really interesting post, and a question that needs to be more firmly addressed by the industry as a whole.
It reminds me of when i first got into the biz – my focus was going to be artist development. Unfortunately this was right when artist development was being phased out at many labels. The result is only now being felt – most new artists over the past decade have a fraction of the longevity of their predecessors. Given the current music industry model, there will never be another Zeppelin, Beatles, etc.
My company does online marketing for a lot of these adult facing labels, artists, and genres. It’s not as easy to get them to buy, but it is possible and as you said, much of the revenue of the biz is from this older demographic.
In a lot of ways, the bottom line is quality. But there are bigger shifts in play, such as the shift from music primarily being a retail commodity to being a mix of retail and promotion.
There’s a lot of dust left to settle before most of these questions are answered.
Jason
http://www.musicbusinessblog.com
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