Bob Lefsetz on the Future of the Biz

[john]

Some food for thought.

With terrestrial radio’s influence waning, what will take over as the surest way for a hit song to find an audience? Will it be satellite? Pandora? A handful of influential blogs? — Radio personality

The next big thing is the trusted filter, something that tells people what to listen to. Terrestrial radio sucks, Pandora gives too many tune-outs, and blogs are frequently untrustworthy. The filter won’t be algorithm-based; taste will be everything, a la the DJs of yore. More people will listen to more music, and the audience will build superstars.

What are the five mistakes a new act should avoid when starting out? — Unemployed marketing executive

1. Believing that publicity/marketing is more important than music.
2. Believing a record deal will solve all their problems and ensure success.
3. Believing that because their parents and friends like them, everybody else will.
4. Believing success usually happens overnight.
5. Believing anything that happened in the past still applies. MTV no longer plays music, the younger demo doesn’t care much about radio, albums are a historical format with little relevance in today’s marketplace, everything’s up for grabs, and you can have it your way. If you’re good, people will find you. If you get success quick, it probably won’t last.

http://www.hollywoodreporter.com/news/bo...ter-288217