I kinda get the vibe similar to when 'up and coming' artists mention Haley, or cover her song, trying to get their name out among Haley's fans and maybe gaining them....
Sort of trying to play the 'social media' game....
It just doesn't have a solid vibe for me, especially if they were trying to 'leak' something, to do it on a youtube video 'in case' a fan picks it up, feels like a stretch.
(not saying that's what they're doing)
There are label connections, it just seems to need help making the connections... I get the freedom signing with an independent label affords, I just think Haley has bigger plans JMO