It's an annual meeting for a corporation.
I believe it's this:
Quote:Meetings (3,000 or more in attendance) include:
Bose Corporation | Apr. 27-30
http://www.neworleanscvb.com/press-media...whats-new/
You may recall they used a Haley track to promote sound clarity on one or more of their devices.
Looking back at his tweets, I found a reference to a Bose commercial. Then I found an older reference to Bose. After doing some digging, I turned up the above information. Bose and its employees have been mum.