RE: New PMJ video with Haley and Casey on backup vocals
While Mashable has a large number of twitter followers they don't have a lot of views on their "The Watercooler" YT channel. I'd guess they partnered with PMJ to try to get more action on their YT channel in exchange for publicizing PMJ and bringing new viewers to Scott's channel.
The view count is stuck at 301+ but it only has 104 Likes. If the video was posted on the PMJ channel it would easily have 20X as many Likes by now. Building a following is important.
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