Leverage
I think they're playing the slow game, Ole will continue placing her songs making her money, increasing her income streams, so there's no urgency...she's waited 4 years after all. My guess is she and Ole have a value in mind for her services so are willing to gamble that their current strategy will continue to add to and increase value in her brand while her projects (hopefully) continue to connect her w/ bigger, more recognised players, open more doors, her refreshingly positive attitude and empathy will increase the number of people who'll want to work w/ her or be connected to her.
As her profile has climbed the last year or so, buzz ever increasing, you have to figure she's been looking through some possibly lucrative, tempting offers from Labels, probably underselling her potential, figuring she'd be like any other 'new' arist, easy pickings.... but our girl has never shown an ounce of desperation, she always seems to be 'chill'
It's probably a gamble, but they're betting in themselves and Haley's potential. She's in her own driver's seat and appears to not be accepting anything less than she feels her value is.
We've seen instances where artists have broken through and become successful through their own ideas and execution w/o the standard label path. Ole has shown to be proactive, out of the box thinkers and have been successful being that way.
So many things can happen but you have to appreciate the confidence Haley and Ole must have in themselves and their partnership to take this kind of
calculated risk
Quote:Tusk @HaleysTusk 3h3 hours ago
@ceciliahg11 @HalienAtHart with Ole for guidance, she's not on her own, just finding new steps for the same dance
