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Haley Reinhart Forum › Topics › Haley Reinhart v
FB Latest

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FB Latest
09-22-2016, 10:04 PM, (This post was last modified: 09-22-2016, 10:08 PM by john.)
#13
john Offline
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RE: FB Latest
We've discussed this issue before. What is written here doesn't actually make sense. In particular the comment "not taking into account shorter views" seems brain dead, but I assume the WSJ article is coherent.

Quote:Facebook gave advertisers inflated video-viewing metrics for two years
Social network overestimated average viewing time because it only counted videos seen for three or more seconds.

September 22, 2016

Facebook has been overestimating the average time it told advertisers that users were spending watching videos on its platform for two years, possibly affecting marketer spending on Facebook ads.

The metric was artificially inflated because it only counted videos as viewed if they had been seen for three or more seconds, not taking into account shorter views, the company revealed several weeks ago in a post on its advertiser help center web page.

The miscalculation likely led to an overestimated viewing time of 60 percent to 80 percent, according to a letter sent to an ad-buying agency that was reviewed by the Wall Street Journal....

https://www.cnet.com/news/facebook-gave-...d=29107745
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Messages In This Thread
FB Latest - by Miguel - 11-20-2015, 09:55 PM
RE: FB Latest - by Miguel - 11-21-2015, 04:45 PM
RE: FB Latest - by Miguel - 11-23-2015, 01:00 AM
RE: FB Latest - by Miguel - 11-26-2015, 09:07 AM
RE: FB Latest - by john - 08-20-2016, 01:24 AM
RE: FB Latest - by john - 08-22-2016, 02:26 PM
RE: FB Latest - by Miguel - 08-22-2016, 10:18 PM
RE: FB Latest - by john - 08-22-2016, 10:51 PM
RE: FB Latest - by john - 08-24-2016, 01:01 AM
RE: FB Latest - by john - 09-18-2016, 12:12 AM
RE: FB Latest - by Miguel - 09-18-2016, 01:31 PM
RE: FB Latest - by john - 09-22-2016, 10:04 PM
RE: FB Latest - by Miguel - 09-23-2016, 12:30 AM
RE: FB Latest - by john - 09-24-2016, 12:06 AM
sdfs - by john - 08-07-2016, 12:44 AM

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