With
Listen Up!, Haley appeared with Myles and Slash in February. In March, she performed "Free" on Idol. The video was leaked online a couple of days later, and officially released at the end of the month. In April, she did a Voice of America interview where "Wonderland" was heard for the first time.
Assuming those first two appearances were were simply fortunate opportunities, if HR3 is to be released in late May we should expect the marketing for HR3 to pick up once Haley returns to the U.S.
A single should be released soon along with an official announcement of the upcoming album. Possibly accompanied by an announcement of Concord signing Haley.
I've been looking for evidence the latter is true and they are enthused about it.
The videos they have uploaded on their channel might show a band playing, or contain lyrics, but more often than not are simply audio recordings with a still photo.
However, I noticed the "spotlight" on their channel actually lists videos on the official/Vevo channel's of their more popular artists:
Quote:The New Pornographers -
The New Pornographers (verified)
"High Ticket Attractions" (Lyric Video)
2 months ago 63,633 views
Quote:Esperanza Spalding - Unconditional Love
ESpaldingVEVO
8 months ago 121,262 views
Quote:Nathaniel Rateliff & The Night Sweats - Wasting Time
NRateliffVEVO
10 months ago 961,413 views
Quote:AFI - Snow Cats
AFIVEVO
2 months ago 627,072 views
So this is what we should hope for.
Google News shows with AFI - a band that's been around for decades -- there were a couple of press mentions prior to their last album being released on January 20th.
- The Brooklyn Vegan (blog) on December 5
- Next Mosh on December 6.
The week of the album's release there were a few mentions:
- A BlogCritics review on January 21
- An interview in Aquarian Weekly on January 25
- An in-depth Yahoo Music "Backspin" interview on January 26:
https://www.yahoo.com/music/backspin-afi...47120.html
That's not much in publicity, I'm pointing to it for timing.
Looks like a about a six-to-seven week lead time. The AFI video above was posted to YouTube 15 days before the album's release date.
^ This should probably be our expectation in terms of timing.
Footnote: Esperanza had more publicity. Oddly though, she was performing tracks from her most recent album in concert a full year before the album was released. The Dixie Chicks last album was a compilation album released in 2010. I checked for information on both of them yesterday to try to get some hint of the game plan.
(04-01-2017, 07:06 AM)Outcast Wrote: Is the new album called "What's that Sound?". Nice album title. What direction did she take?
Nothing official yet. A person in the studio said in January it was Haley's "homage to the sixties."
