(08-10-2017, 10:46 AM)InItToWinIt Wrote: Wow, the video really went full on history of the 1960s protest movement. It seems like somebody, or some people, put a lot into it. I wonder if there are other plans for it.
a couple of Observations in that respect
....it's a Vevo video, so unlike The Letter, it'll be posted and viewable on more platforms.
I really liked the video 'forces' the old TV aspect ratio instead of using the entire 'wide screen' space. On initial viewing, it helps trick you into thinking that they're using old footage from events in the 60's. Then it occurs that some of the images in the same thing are actually from present day, echoing a time of political and racial turmoil of the 60's.
I think it's inevitable that there's going to be some issue with this just because of it's political subject matter, re-enforced in the video. People will see what they want to see in the video.
Lastly, The strategy and thinking into what they expect to do with, the reaction to the messages and images coming from #WhatsThatSound roll out. In any other time pre-2016, this would be a 'cute' tip of the cap to the era of the 60's and the civil rights of the time. But as the nation appears to be strongly divided, tensions mounting internationally.... Haley's album of "Peace, Love and Harmony" may carry more weight and significance. It's very possible #ForWhatItsWorh might find new life if it gets picked up as representation for a cause or statement.
Also, it feels less and less likely that 'sales numbers' is too big of a concern in this strategy. Early release of songs, no particularly strong push to purchase on iTunes AND the fact that if you purchase a ticket to a show, it also includes a free download of the album......So I have to figure there's more to the strategy of promotion of Haley's music on this album than the standard roll out single, album, video and sales ?
