RE: Popcrush interview/article
I, for one, am excited about "Oh My" - even the rap portion! They could have chosen to feature B.o.B. on almost any track on the album to raise Haley's profile, but the fact that they chose "Oh My" indicates that they feel it is the best song on the album in it's own right. If they are going to put an established rapper's reputation on the line, they are going to put their best foot forward. And, if this song is any better than the hit-worthy "Now that You're Here" and "Hit the Ground Runnin'", then I think we are looking at a mega hit. Haley has described the song as having a "James Bond" style, so I can kind of see where she is going with it, and I do believe I will LOVE it! It will probably be epic sounding and feature a lot of horns.
I normally roll my eyes when pop singers collaborate with rappers because I think it's a trend that has been overdone lately. But, I think bringing B.o.B. into a more retro-jazz format will be new and different. I vaguely know B.o.B. from "Nothing on You" and "Airplanes." He is not a "gangster" rapper. In fact, he has a smooth cadence and rhythm - almost like a soul singer. His rapping is more like rap-singing, so maybe it will work cohesively after all. However, I do hope they issue a version without the rap for the fans who just want to hear Haley. And, if they don't, I hope the rap doesn't replace a portion of the song that Haley would have otherwise sung, or interrupt the flow of the song.
On another note, the collaboration will raise Haley's profile tremendously - that is, if they promote it (music video, live performances together, etc.). On top of that, B.o.B. apparently has a new album coming out in early may, so his profile will be bigger than ever! As if that wasn't enough, his new album will feature collaborations with Taylor Swift, Lil Wayne, Chris Brown, T.I., Nicki Minaj, Ryan Tedder, and Trey Songz. Hopefully all of these collaborations will give B.o.B. a boost, and in turn, raise Haley's profile even more.
And if you end up not liking the song, take comfort in the fact that, if it is successful, it will likely give Haley a lease to make even more music in the future.
|