"Don't Know How to Love You" is scheduled for Triple A (AAA) Radio push beginning January 21, 2019. Listed as an "independent" release. Adult Album Alternative is a small audience, but often breaks new artists that cross over into pop.
https://www.allaccess.com/triple-a/future-releases
Quote:"The Birkenstock format, you know, the stoner format," she says. "You could actually get a record played that wasn't necessarily your traditional radio hit."
While the format still retains some of the old crunchy vibe, AAA has also helped to break an increasing number of artists who went on to the mainstream — from Dave Matthews to The Black Keys to Lorde. Her 2013 smash, "Royals," was already a hit in Lorde's native New Zealand — but Tombrink, who was then with the Universal-owned Republic Records, used AAA to "test market" the songs in the US.
"There was always the plan that we would cross it to pop," Tombrink says. "And we also knew there were at least two other songs on the album that were even more pop friendly from a marketing standpoint."
"Royals" debuted on Billboard's Adult Alternative Songs chart almost immediately after U.S. release. Less than a month later, the song crossed over to the Hot 100, eventually reaching No. 1. Radio consultant Paul Marszalek says this kind of leap can make a huge difference in an artist's career: "The entire universe of the AAA audience is in the low millions. You start going to Top 40 and you're now into tens of millions."
https://www.npr.org/2018/01/04/575621505...-questions
