He chose to go "Jersey Shore" with his public reputation, so he has to live with the consequences.
I'm sure he scored points in certain circles for his 'conquests'. Derek Jeter is capable of having any single woman in New York, he doesn't go out bragging about it, he just continues building his reputation one day at a time. (and this from a Mariner's fan)
Act like a pro, get treated like a pro.
Haley has done all of that and look at how she is always referred to in glowing terms by every single person she has worked with.....