Will Haley's sales numbers surprise in a good way?
I was looking at this Billboard article titled,
MercyMe, Slash, Sara Bareilles on Course for Billboard 200's Top 10
It's based on the "Nielsen SoundScan's Building chart."
A footnote states:
"The Building Chart reflects the first four days (Monday through Thursday) of SoundScan's tracking week (which ends Sunday) as reported by six major merchants: iTunes, Trans World Entertainment, Best Buy, Starbucks, Target and Anderson Merchandisers.
Notice the retailer that's missing? Walmart, which is the exclusive offline retailer for the deluxe version of Haley's album. On iTunes, the deluxe version has been far outselling the Standard version.
Billboard estimates those six merchants "make up about 85% of all U.S. album sales." But I've read Walmart accounts for 20-30%.