While looking at Scott Bradlee's Facebook page I noticed that some videos, such as a recent posting of the Habits video, have view counts associated with them. Apparently the one's with numbers are videos uploaded directly to Facebook, as opposed to links to YouTube. Maybe this is widely known, but it's new to me.
The FB numbers are amazing on the videos. The IWITW video featuring Shoshana has close to 3 million views, while Haley's Habits has more than 370,000 in three days. These are FB views and have nothing to do with Youtube. Unfortunately the FB "view" counter counts a view if the video plays for 3 seconds, even if it was auto-played by someone scrolling. Additional stats are not available to the viewer, although the uploader has additional breakdowns.
Quote:May 5, 2014
Introducing Video Metrics
With the goal of helping you better understand how people respond to your videos on Facebook, today we’re announcing that new video metrics in Page Insights and Ads Reporting are coming soon.
Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out over the coming weeks, you will also see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook....
https://www.facebook.com/business/news/C...eo-Metrics
Quote:Facebook's Strategy to Take on YouTube Comes Into View
Autoplay Videos Plus LiveRail Ads Could Equal Trouble for Google's Video Service
...But for an ad-supported business like Facebook, views are only as valuable as the revenue they generate. While YouTube videos viewed on Facebook contributed some percentage of the estimated $5.6 billion YouTube reaped last year, Facebook didn't make a cent.
That may be why Facebook is shining a light on its own video player privately in meetings with online video execs and now publicly with its view count. Coupled with its acquisition of video ad-tech firm LiveRail and introduction of autoplay video ads, Facebook appears poised to make a run at YouTube's business. In one big way it already has....
http://adage.com/article/digital/faceboo...hm/294873/
