In the Happy for Haley thread, Tusk documented people on social media seeing Haley with PMJ and looking forward to her return in May.
Quote:^^^^Using PMJ to help promote and increase excitement for her upcoming tour? Check 
This ties in with the post below that I had saved as a draft yesterday after preparing to post it in the album thread.
Why is it Haley mentions she'll be returning to Europe, but makes
no mention of releasing new music around the same time?
Are they going to try some songs out there, maybe find the lead single and generate some buzz, before releasing the album?
Given how little promotion we've seen, it almost seems like we would be fortunate to have a single by May and the album by August. The only suggestion otherwise is the Friday Spotify list, some new website content, and the Halien of the month feature.
Here's one publicist's timeline for an album release:
Quote:3-4 months from release day
Once you have your mastered music, agreed-upon tracklist, press photos, bio, album artwork, and a planned release date, you are ready to send out advance copies of your record. It’s important to send your music out early to key “long-lead” publications and websites because they often plan their editorial coverage far in advance of when their new issues hit newsstands or content goes online.
...Shortly after sending out these advance copies, your publicist will service blogs and websites with your leadoff MP3 single – the song you’d like to use to announce the record and make a strong first impression.
Quote:1.5-2 months from release day
Hopefully your publicist has already secured some interviews and coverage to start going online around now, with print features and reviews being locked down for around the release of your record.
Now is the time to share another asset from your album. I’ve found it’s best to debut another MP3 single around this point in the timeline, though you could also premiere a second MP3 and a music video during this period if you have one ready, with one more video that will be ready in time for release day.
Quote:2 weeks from release day
So close! During this time period, your publicist should secure an online outlet to premiere a full-album stream of your record, to go up one week prior to release day. On release day it’ll be taken offline, leaving only the previously-debuted MP3 singles available to the public. It might seem counterintuitive to “spoil” your entire record for listeners so close to release, but it actually helps drive presales and spike interest around the impending release.
Quote:Release day
Congratulations – you made it! An effective way to celebrate the occasion is the world premiere of your first (or second) music video and the announcement (or a reminder about) your upcoming tour.
http://blog.sonicbids.com/ask-a-publicis...n-timeline
This cheat sheet suggests May to August would be one of the best times for an emerging artist to release an album.
http://blog.sonicbids.com/indie-artist-c...your-album
