"CAN'T HELP FALLING IN LOVE" for Extra Gum

[john]

PJ ‏@PJHaleyR
PRO Awards Gold: Best Brand Awareness Campaign 2016-Wrigley Give Extra, Get Extra - Chiefmarketer http://www.chiefmarketer.com/pro-awards-...is.twitter …

PRO AWARDS GOLD: BEST BRAND AWARENESS CAMPAIGN
2016-WRIGLEY GIVE EXTRA, GET EXTRA

[...]
The sweet simplicity of the story made the video a viral hit—within its first 48 hours it was viewed 40 million times, ultimately receiving more than 110 million views. Its success led Extra to release a music video for the song that served as the soundtrack, a cover of “Can’t Help Falling in Love” by Haley Reinhart, who’d placed third on the 10th season of American Idol. The song debuted at 25 on the U.S. Adult Contemporary charts, and Reinhart even performed it on a return visit to American Idol, which lead to increased exposure for Extra.

[...]
Plenty of tears were shed by those who watched the video, but if anyone at Extra cried, it was with tears of joy: Households that had been exposed to the campaign were 30% more likely to buy Extra gum than those that hadn’t, and the company credits it with reversing a two-year decline in sales.

http://www.chiefmarketer.com/pro-awards-...get-extra/

---

Cyber case study video

http://www.adforum.com/creative-work/ad/...aign/extra

...Our rendition of Can't Help Falling In Love climbed the charts, culminating in a prime time performance on American Idol...

...in the end the campaign at large generated more than 1.3 billion impressions...

...after the campaign launched Extra was the top selling gum brand for 25 weeks ...

[dswim2]

Just saw Haley's commercial on tv! Always a pleasant surprise.

[Tusk]

Brandon West @b_west23
@HaleyReinhart IS ON THE YEAR END BILLBOARD AC SONGS CHART AT 49

[john]

PJ ‏@PJHaleyR 4m
@HaleyReinhart CHFIL passes 40,000,000 spotify spins

[makefigure8s]

Good for Haley. Good sized royalty though she probably doesn't see all of it.
http://www.digitalmusicnews.com/2016/05/...royalties/

[john]

"High School"

at Complutense University of Madrid

[john]

Youtube views:
13,808,366 views - The unofficial "official audio" version
5,255,380 views - Version with lyrics (HausRihann)
2,874,543 views - Official Extra Gum version
746,262 views - (Paperman)version

Total - 22,684,551

In addition, the 2 min advertisement "Extra Gum: The Story of Sarah & Juan" has 20,265,842 views (and more than 92 million FB views).

[KelseyW.]

Heard the ad earlier today! Always nice to hear Haley's voice on my T.V.

[Tusk]

She's British? I don't think I've known that about her, not sure I've actually heard her speak, tho now that I have, she reminds me a bit of Scott's Girlfriend, a dancer from the UK

Katie Clarkson Hill's 'show reel' just posted

[Miguel]

She's British?

Yep. That was first noted in post #60 of this thread.

http://haleyfans.com/showthread.php?tid=...9#pid52719