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"CAN'T HELP FALLING IN LOVE" for Extra Gum
08-24-2017, 04:05 PM
Post: #1101
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
An interesting thing about this "case study" is that it is all about the music. All about Haley.

Quote:The tale pulls at the heartstrings and is well-acted, but what really takes this almost two-minute commercial out of Chicago’s Energy BBDO to a higher level of emotional engagement is the music—Haley Reinhart’s rendition of the Elvis Presley classic “Can’t Help Falling in Love” is achingly beautiful.
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09-16-2017, 11:11 PM
Post: #1102
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
(07-26-2017 10:08 PM)john Wrote:  
(07-04-2017 12:20 PM)john Wrote:  The view count on Spotify for CHFIL is 61,898,143 which indicates it is getting roughly 100K listens per day currently.

Current play count on Spotify is 64,166,128. About 103K per day.

Currently there are 70,012,500 plays on Spotify. Holding steady with 99K views per day since 26 Jul.
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10-08-2017, 01:32 AM
Post: #1103
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
The Story of Sarah and Juan is still an active commercial
Spotify reports National Airings - 23,112
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10-08-2017, 05:19 AM
Post: #1104
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
I’ve seen it on several different channels recently here in NY
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10-08-2017, 02:26 PM
Post: #1105
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
(10-08-2017 01:32 AM)john Wrote:  The Story of Sarah and Juan is still an active commercial
Spotify reports National Airings - 23,112

That's a lot. If Haley's recording wasn't "a work for hire" (probably is), she could be earning a chunk of change.

2008:

Quote:"So many bands are trying to sell songs for commercials that many musicians are willing to do a little free work," says Al Wyatt, group creative director at Chicago ad agency Energy BBDO. "That doesn't seem fair, I know."

Mr. Wyatt, whose agency has created sonic branding campaigns for Wm. Wrigley Jr. Co. (including the "Fabulous" Orbit gum commercials), still attends studio sessions in person. "That's the fun part of the job, the least stressful part of making the spot," he says, "though probably not for the musicians because they're getting screwed on time and money."

http://www.chicagobusiness.com/article/2...e=printart
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10-08-2017, 05:04 PM
Post: #1106
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
(10-08-2017 02:26 PM)Miguel Wrote:  That's a lot. If Haley's recording wasn't "a work for hire" (probably is), she could be earning a chunk of change.

Hopefully she gets a decent piece of the royalties from the song. CHFIL gets about 100K streams per day on Spotify, which means they probably payout about $10K+ per month.

Quote:Ahead of their long-awaited IPO, Spotify is currently embroiled in controversy. While the service has the highest number of paid subscriptions, artists often complain about low payouts. According to Information is Beautiful, the Swedish streamer pays out $0.0038 per stream to unsigned artists. That means for an artist to earn minimum wage, they would need 380,000 plays on the platform. Signed artists need 340,000 plays at a per-stream rate of $0.0044.
https://www.digitalmusicnews.com/2017/07...-for-2017/

Other services would also generate some payouts and they continue to sell some downloads of the song.
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10-10-2017, 11:58 PM
Post: #1107
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
(10-08-2017 01:32 AM)john Wrote:  The Story of Sarah and Juan is still an active commercial
Spotify reports National Airings - 23,112

I meant iSpot.tv not Spotify. Today the number is 23,255. Close to 50 airings per day in the past three days.

And on Spotify CHFIL has been averaging over 132K streams per day for the past few weeks.
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10-13-2017, 04:21 PM (This post was last modified: 10-13-2017 04:31 PM by john.)
Post: #1108
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
(05-12-2017 10:21 PM)john Wrote:  Official Extra Gum Version
Quote:4,000,632 views
Big Grin

Unofficial "official" upload
Quote:16,889,771 views

Can't Help Falling In Love With You - Haley Reinhart (lyrics)
Quote:9,304,728 views

Current view count for these top three CHFIL videos (same order):

5,164,000
19,484,000
14,913,000

Current Total - 39,561,000
12 May Total - 30,195,000

9,366,000 views in past 154 days = 60,818 views per day
(In a ten day sample last May it was getting 45K views per day on these three channels)
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