Jewish Labor Committee's Annual Awards Brunch at Loews Hollywood Hotel 8/24/14

[Miguel]

Leslie Gersicoff ‏@jewishlaborbrun 13m

Haley Reinhart will perform at the Jewish Labor Committee's Annual Awards Brunch at Loews Hollywood Hotel 8/24/14 in the a.m. 323-658-5500.

August 24, 2014 • 10:00am - 1:00pm
LOEWS Hollywood Hotel
A Union Venue!

Honoring

Women Leading The Way

For Worker’s Rights!

http://jlcwr.org/

Dina LaPolt is one of the 2014 honorees.

[Miguel]

Hallie ☯ ‏@hallie_rosee 11m

Watching @HaleyReinhart perform at JLC!!! She's amazing!!! pic.twitter.com/Sm66PjCEJN

[Miguel]

ht2pj

[john]

LaPolt Law ‏@LaPoltLaw 29m
Huge thanks to @HaleyReinhart for performing at the JLC Brunch this morning! You rocked it, girl!

[john]

It seems that Haley has a good relationship with her attorney which has to be a good thing.

Here are some comments by Dina about an singer's team and the need for the artist to be active. The video was posted over at IDF, although it's been posted here before.



An article previously discussed by Miguel seems relevant to Haley now

http://www.ascap.com/playback/2011/12/we...areer.aspx

The questions now are (1) how do you get your name out there and stand out from the pack? and (2) how do you ensure you are taking advantage of all of these opportunities? While music really is everywhere now and there are more opportunities than ever, there are also more people out there than ever before clamoring for the spotlight. The internet makes it possible for anyone who has ever written a song to share their work with the world. As you build yourself as a songwriter, regardless of whether you are recording your own material or writing for others, there are numerous things you must pay special attention to.

First and most importantly, find your songwriting niche and indentify your target audience. Then you build yourself to reach them. This will become your “songwriter brand.” Do you write great melodies or dark lyrics? Are you more of a pop music songwriter or do you write country music songs? Whatever your genre, target those types of recording artists that perform and record the types of songs you write. Find their representatives, but also think about how to get their attention. What makes you special? For example, when I was building my “brand” as an entertainment attorney, I began by teaching, writing and lecturing. I found that I could break down complex legal and business issues into smaller, simpler terms and explain them to my clients or to those taking my Legal and Practical Aspects of the Music Business class at the UCLA Extension Program. The meetings with clients might not always take place in an office; it is important for my clients to feel at home and be comfortable. Sometimes I go out on the road with them for a few days on their tour bus, other times I meet them for a yoga class or spiritual lecture. Though a bit unorthodox, this became my “brand” and is what I am known for.

You must do the same thing as a songwriter. While contemplating questions such as "who am I trying to reach?" and "who is my target audience?" and "where can I find these people?" you must be realistic. The answer is never “the entire world.” Once you pinpoint your audience, start thinking like them: where they spend their free time and discretionary income, what they like, other artists or songwriters they enjoy and, just as importantly, what they don’t like, so you can avoid those areas. Sometimes your audience may not be your fans, but could be certain music publishers and music supervisors. Use the same strategy with them as you would any other audience. When you reach a certain level of success, push yourself to experiment with new technologies and formats. Copyright holders are notorious for resisting change, but sometimes change is necessary, and can even be beneficial, if it is embraced. Get creative with your brand, stay ahead of the curve and be a trendsetter. If you don’t, someone else surely will.