How To Get Your Song On Commercial Radio

[Outcast]

Why is it that even with all of the changes that have occurred of late in the music business — changes that have altered the face of nearly everything — commercial radio today is still not that different than it was ten, twenty, or even fifty years ago?

As Jeff Price rightly points out in his article “The Hidden Money In Radio,” commercial radio is the last stronghold of the majors. They lost control of perpetual copyrights when artists could fund their own recordings via the advent of ProTools. They lost control of distribution once Apple and TuneCore got in the game. And, arguably, they lost control of publicity once artists began using social media to connect directly with their constituent group.

So…why not radio? Why has radio remained in tact when all the other elements in the industry have changed?

Read more: http://blog.tunecore.com/2011/09/how-to-...radio.html

[Babbs234]

^^^ Very interesting article Outcast! Thanks for posting it. Read the comment section too! I didn't realize the money it takes to get your song on the radio. They said it works like "an old boys club of relationships".

Kwamster007 M O • a year ago

Great comment, I'm a radio announcer (notice I didn't say Dj?) the game has really changed and its really too bad people on the radio don't have to power or influence to break new artist. That is what was beautiful about radio being able to say I played them first.

[Outcast]

You're welcome. Take a squizz at the others I posted, all very insightful stuff about the biz.

[Babbs234]

Oh yeah, Just noticed your other posts Outcast. I will definitely check them out. Guess it's gonna be another late night. haha I love reading all about the music industry! It's definitely not an easy egg to crack!
Thanks again.