New PMJ video with Haley and Casey on backup vocals

[Miguel]

Published on a Mashable channel.

Fatu alin alexandru 3 hours ago
How is it you have this...

The Watercooler 3 hours ago
+Fatu alin alexandru We've partnered with PMJ on this. You can read more about it here: http://mashable.com/2015/05/05/postmodern-jukebox-tour/

From the article linked above,

Now on their second tour, the YouTube band has brought the music off the Internet and into real life, without the help of a record label. "If you doing something, trying to get a record deal, you're doing it wrong," Bradlee told Mashable. "You want to do everything for the fans."

And Bradlee has big plans for his fans. He wants the band to constantly be on tour. "A normal band might announce a tour...but we want to make Postmodern Jukebox always on tour, because we want to bring it to every city in the world."

[john]

Haley is such a star. Nobody misses her entrance and despite being a couple rows back, she becomes the visual focal point.

BTW Mashable has 5.25 million twitter followers.

[Miguel]

I thought it smart of Scott to put her in the center. Poor Casey was partially obscured the entire time.

[Himm2]

Seeing Casey & Haley in the background made me think of John Travolta & Olivia Newton John in Grease.

[john]

While Mashable has a large number of twitter followers they don't have a lot of views on their "The Watercooler" YT channel. I'd guess they partnered with PMJ to try to get more action on their YT channel in exchange for publicizing PMJ and bringing new viewers to Scott's channel.

The view count is stuck at 301+ but it only has 104 Likes. If the video was posted on the PMJ channel it would easily have 20X as many Likes by now. Building a following is important.

[Miguel]

Looks like 8K people subscribe to the Mashable "Watercooler" channel.

The article about the new video has 1.8K shares. They posted an article about the "Creep" video on April 7th. It has 14.1K shares:

http://mashable.com/2015/04/08/creep-pos...n-jukebox/

They have a "Mashable Velocity Graph" that shows how fast people are sharing an article on the web. For "Creep," it shot almost straight up and then leveled off. But it hasn't gone into a steep decline.

Velocity scours the social web, collecting lots and lots of data around how people engage with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and forecasts which articles are about to go viral.

Mashable posted an article with the PMJ "Thriftshop" cover in June, 2013. It has 1.5K shares. On YouTube, it has nearly 7.6 million views. The velocity graph indicates it also rose sharply, but not as high. But it has gradually trended upward slightly.

http://mashable.com/2013/06/28/postmodern-jukebox/

They posted an article about "Bad Romance" -- the recent PMJ video with the new tap dancer -- four days ago. It has 11.5K shares. It's graph looks similar to the one for "Thriftshop." The "Bad Romance" video now has 614,468 views.

http://mashable.com/2015/04/30/retro-bad-romance/

[XAtlantic]

LOL!! Haley is totally the star in this one. So much fun to watch! First time I've seen a backup singer take over the stage just like that and from the back. This one's a visual gem!

Isn't fun how many surprises have already happened this year!

[NUG]

LOL!! Haley is totally the star in this one. So much fun to watch! First time I've seen a backup singer take over the stage just like that and from the back. This one's a visual gem!

Isn't fun how many surprises have already happened this year!

Yes!! It's been a most awesome year for us Haliens!!

[Miguel]

[Swansteel]

The Style video my first time hearing Von Smith. I've only read the comments of others about him before. This is pretty good cover and actually made me enjoy a Taylor Swift song (and that's sayin' somethin').