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12-09-2015, 12:16 AM,
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john
Posting Freak
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Posts: 7,107
Threads: 130
Joined: Jul 2011
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
According to ispot.tv the 30 version of the ad has had 1,609 national airings.
The 15 second Spanish version has had 450 airings.
http://www.ispot.tv/ad/A7Xl/extra-spearm...h-and-juan
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12-10-2015, 05:35 PM,
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Miguel
Moderator
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Posts: 11,925
Threads: 1,054
Joined: Jul 2011
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
I also posted this in the "Happy for Haley" thread:
Quote:Tim Rainey with Jim Fox and 2 others.
59 mins · Sacramento, CA ·
Wow. Mind. Blown. This is Haley Reinhart and she was on American Idol a few years back. Her cover of Elvis Presley's "Can't Help Falling In Love" from the Extra gum commercial is amazingly beautiful. KUDL in Sacramento was proudly one of the first stations in the country to play it and KDND was the first Top 40 station to play it. This thing is gonna be big.
^ Program Director at Entercom Communications
Entercom is an American broadcasting company based in Bala Cynwyd, Pennsylvania. Founded in 1968, it is the fourth-largest radio company in the United States, owning more than 125 radio stations across 27 media markets.
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12-10-2015, 06:02 PM,
(This post was last modified: 12-10-2015, 06:06 PM by Miguel.)
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Miguel
Moderator
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Posts: 11,925
Threads: 1,054
Joined: Jul 2011
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
They might want to rethink the single. Following "Can't Help Falling in Love" with the breakup song "Better" back-to-back doesn't strike me as the best approach.
Edit:
Quote:Program Director at Entercom Communications
^ That's what his FB page says. But this recent article says,
Quote:Tim Rainey Named PD At KDND, KUDL/Sacramento
http://www.allaccess.com/net-news/archiv...sacramento
So his influence doesn't appear to be as widely felt as I first thought.
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12-10-2015, 11:43 PM,
(This post was last modified: 12-10-2015, 11:55 PM by Miguel.)
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Miguel
Moderator
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Posts: 11,925
Threads: 1,054
Joined: Jul 2011
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum
The Extra music video has topped 100K views:
100,028
Adweek (advertising trade journal):
Quote:U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut
Humility, hard work, stellar ads and joyous clients
Cover story features a picture with the Creative Director on Haley's spot front and center:
![[Image: bbdo-agency-01-b-2015.png]](http://www.adweek.com/files/imagecache/node-detail/news_article/bbdo-agency-01-b-2015.png)
Quote:"[The Snickers campaign] illustrates the power of a great idea," says Mars global CMO Bruce McColl. "We just celebrated our 20th year with BBDO, and the reason the relationship is so strong is that they are applying that caliber of work to all their brands." He cites the agency's nostalgic campaign for Extra gum, "The Story of Sarah and Juan," and its teaming with WPP's MediaCom, which won the Mars planning account last December.
Quote:..."Twenty years ago, there was a hard BBDO style," says Lubars. But that's no longer the case as the new, data-driven shop is both more collaborative and more flexible creatively. "Today, what typifies us is surprising and delighting," he adds. "We're like the invisible hand from the client to people."
There's an increased focus on recruiting creatives who bring their own perspectives. "The age of the prima donnas is over," Hahn says. "We want people who are creators, not just creatives. They have the idea, but they also figure out the way to make it happen." Adds Lubars: "Simply developing great work isn't enough. It has to be work that isn't just distributed, but that people actively seek out and pass on."
http://www.adweek.com/news/advertising-b...aut-168435
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