You have the right to remain silent, but I wouldn't recommend it

[Miguel]

Haley has a business relationship with Dina LaPolt, an entertainment attorney that represents Steven Tyler and other AI Season 10 Idols. Last month Dina published a white paper called: "Building your Artist’s Brand as a Business."

Some excerpts:

Artists must ensure that what they present to the world is of the highest quality attainable at that time if they expect to attract any early adopters. Too often, artists prematurely present their voice or message to uninterested business people and audiences due to a lack of analysis as to who their fans might actually be and the best way to approach them. It is unproductive for the "artist brand" to anticipate their target demographic is the entire world. The artist must give their own brand the respect it deserves if they ever expect anyone else to. Fans are the lifeline of the "artist's brand" because without them the brand dies.

An emerging significant revenue stream is sponsorship and endorsements, which exploit an artist's name and likeness rights and, sometimes, their copyrights and trademarks. What used to be seen as "selling out" is now seen as acceptable, if not necessary, to fund a career in the music industry. Brazilian music attorney Marcelo Goyanes notes that, in addition to the financial benefits of endorsements, "those arrangements must also be seen as innovative ways to promote the artist's music for different types of consumers and otherwise unthinkable or unreachable markets."

This might explain Haley's recent uptick in activity on Twitter and Facebook:

Artists should not fear this new technology; in fact, they should embrace it. How awesome is it that people can see what albums their friends are listening to via Facebook? Word of mouth is critical to spreading your brands message. New technologies and social networks make this easier on a daily basis.

The importance of these social networking sites also means that artists must make time to interact with their fans. A quick tweet from the road or the recording studio (even better if it has a picture attached) gives fans a look into the world of their heroes.

The paper: http://www.slideshare.net/MIDEM/midem201...ssasabrand

[midnightblues]

It's good to know that she has a business relationship with a lawyer especially an entertainment lawyer, I was wondering when she got signed. If she was going to go about this by herself. You have to have a lawyer backing you up, you're looking at 40 pages of a recording contract that's very intense and complex. So it's great that she had someone with that kind of experience walk her through this contract, hopefully giving her sound advice, and also for Haleys sake was able to negotiate a good deal with high percentage of royalties on whatever she sells.

[Miguel]

It's good to know that she has a business relationship with a lawyer especially an entertainment lawyer...

Steven Tyler is responsible for bringing them together. So that's another thing that fell into place when Haley made Season 10 instead of Season 9.

Steven and Dina:



From her website:

When Dina became an attorney she immediately focused her attention on representing music clients, her area of greatest interest. Her passion for music began over thirty years ago having studied music in high school and college and teaching guitar lessons to children. Prior to becoming an attorney, she was a music artist, a talent buyer/concert promoter, a booking agent, and a personal manager; all of which have allowed her to bring a unique insight to the practice of law. Dina is a rarity in the world of entertainment law; a talented attorney whose insightful approach to deal-making and incomparable care for each of her individual client’s needs has put her at the top of her field. Dina is an expert at solving complex and sophisticated legal issues, whether relating to contracts, copyrights or royalty audits and analyses and with her background in both the law and the music business, she combines a fresh perspective to problem solving with extraordinary organizational skills. In addition to her expertise in the music business and her representation of multi-platinum Grammy award winning recording artists, songwriters, and music producers, Dina also handles matters relating to the merchandising, radio, book publishing, motion picture and television industries. Specifically, she was the head of business affairs for a major television syndication and she has developed and negotiated production deals for feature films, made for television movies, and Broadway plays.

Dina LaPolt also represents Lauren and James.

[midnightblues]

All the better that she made season 10 not season 09

[midnightblues]

She has the same curley hair as Haley's