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How social media helps sell music
01-13-2012, 02:54 AM, (This post was last modified: 08-22-2012, 02:18 AM by Miguel.)
#1
How social media helps sell music
[Image: haleybennysocial.jpg]
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08-22-2012, 02:14 AM,
#2
RE: How social media (Twitter) helps sell music
Wow, hard to believe the original post was made was seven months ago.

New York Times article, just published:

Quote:The New Rise of a Summer Hit: Tweet It Maybe

For decades, the song of the summer would emerge each year following a pattern as predictable as the beach tides.

Pop radio would get it rolling before school let out, and soon the song — inevitably one with a big, playful beat and an irresistible hook — would blare from car stereos everywhere. Then came prom singalongs as the song finally became ubiquitous around the Fourth of July. In 1987, it was Whitney Houston’s “I Wanna Dance With Somebody.” In 2003, Beyoncé’s “Crazy in Love.”

But the success of this summer’s hit, Carly Rae Jepsen’s cheerfully flirty “Call Me Maybe,” shows how much the hitmaking machine, as well as the music industry itself, has been upended by social media.

...For “Call Me Maybe,” which was No. 1 for nine weeks, the longest run of the year, the critical piece was YouTube. After Justin Bieber and friends posted a video of themselves lip-syncing to it in February, hundreds of fan tributes followed. Alongside Ms. Jepsen’s own video, which has been watched 212 million times, versions by Katy Perry, the Cookie Monster (“Share It Maybe”) and the United States Olympic swim team turned it into a yearlong audiovisual meme.

... Nearly two-thirds of teenagers listen to music on YouTube, more than any other medium, Nielsen said last week. Ms. Jepsen said in a recent interview that “the viral videos are what’s been the driving force for this. It was insane to see that the music could spread that far because of the Internet. It’s a cool thing. It changes the game completely.”

YouTube, Twitter and Facebook are now record labels’ textbook tools for starting a marketing campaign, and if the numbers there are big enough, they can be used in pitches to radio and television programmers.

...The song catapulted Ms. Jepsen, apple-cheeked and giggly at 26, from obscurity to worldwide fame. Five years ago she placed third on “Canadian Idol,” and last fall she released “Call Me Maybe” in Canada to preview her second album. By the Christmas holiday it was a minor hit in Canada, when Mr. Bieber heard it.

...Mr. Bieber’s role in popularizing the song reflects the importance of both social media and old-fashioned celebrity promotion. On Dec. 30, 2011, he told his 15 million Twitter followers that “Call Me Maybe” was “possibly the catchiest song I’ve ever heard lol.” Shortly thereafter, he and Mr. Braun signed Ms. Jepsen to their label in the United States, Schoolboy, which is affiliated with Interscope Records and the Universal Music Group.

... The song’s trajectory also demonstrates the continuing power of radio, which record executives say is still essential to turn any song — no matter how much online buzz it has — into a genuine smash.

In March and April, when “Call Me Maybe” was getting tens of millions of views on YouTube, it still had relatively low radio play — fewer than 5,000 spins a week on Top 40 stations in the United States, according to Nielsen. It hit No. 1 on iTunes on May 27, but took almost a month to reach No. 1 on Billboard’s singles chart, which counts sales as well as airplay and streaming services. By then it had about 20,000 spins a week on multiple radio formats.

“There’s not a million-seller out there that doesn’t have radio play,” said Jay Frank, chief executive of the label DigSin. “But its first million generally doesn’t come from radio.”

http://www.nytimes.com/2012/08/22/busine...music.html
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08-22-2012, 10:09 AM,
#3
RE: How social media helps sell music
I think I like Cookie Monster's version best. Interesting article, gracias M. Time for that "Oh My" video!
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