"CAN'T HELP FALLING IN LOVE" for Extra Gum

[Miguel]

Haley Reinhart ‏@HaleyReinhart 8m

So excited about my new project: classic song + classic brand = true love. https://youtu.be/XLpDiIVX0Wo Thanks @ExtraGum!!?#GiveExtragetextra #Ad

This 15-second spot for Extra has nearly 24M views:
https://www.youtube.com/watch?v=niiXH8NuNiM

^ edit: I think Extra Gum videos get so many views because they place ads before videos to drive people there.

[Tusk]

Austin ‏@Austin_krach99 3m3 minutes ago
@HaleyReinhart PLEASE TELL ME THAT THERE IS A FULL VERSION OF YOU SINGING CANT HELP FALLING IN LOVE

Haley ReinhartVerified account ‏@HaleyReinhart 55s55 seconds ago
@Austin_krach99 Yes there is & it'll be available soon!

[Miguel]

Energy BBDO and Pete Riski of Rattling Stick are back with another tear-jerker, this one with a romantic bent. It follows a pair of school kids, Sara and Juan, from the early days of their courtship to later years when they move in together, endure typical couple fights, move apart, become adults in the workforce and finally reunite after an epic surprise that will leave romantics bawling in their hankies. Haley Reinhart's sweet cover of Elvis Presley's "Can't Help Falling in Love" doesn't help with the dry eyes either.

http://creativity-online.com/work/wrigle...juan/43654

ht, ♫Let's Run Away♫ ‏@jerryt9789

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Energy BBDO is out of Chicago. BBDO has been around since the 1930s.

http://www.energybbdo.com/

They were not listed as one of the agency's Haley met with in 2013, but Ole was working it even then:
http://haleyfans.com/showthread.php?tid=...2#pid15912

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Rattling Stick is a production company that's home to fourteen directors.

http://www.rattlingstick.com/?page_id=2022

[john]

That seems like a pretty big get for Haley. Lovely as always.

Why am I crying over a gum commercial?

Who's beautiful voice is this?

A gum commercial made me cry... Omg

ole' !

Haley Reinhart
"Can't Help Falling in Love"
ole Media Management L.P.

[Tusk]

Tusk ‏@HaleysTusk 8m8 minutes ago
@HaleyReinhart @olemajorlyindie Just 'spitballin' here, any chance "I Can't Help Falling in Love w/ You" be a 'bonus track' on #BetterEP?

Tusk ‏@HaleysTusk 6m6 minutes ago
Is it possible that this track was what they held the EP up for, to add something a little more 'classic' than what was already there?

[NUG]

I love Haleys voice so much. I swear there will never be another!

[john]

This "Origami" video from Extra Gum has 26 million views (it's old). This is the short version.
https://www.youtube.com/watch?v=niiXH8NuNiM

I wonder if we will be getting redirected from twitter to Haley's commercial sometime (for clicks on YT videos).

[Miguel]

There's a good chance we will be. I think the video is already racking up the views. Earlier, I saw the view count in multiple hundreds, but now it's only showing 171 (with 158 likes). YT must be assessing whether the views are legitimate.

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Adweek (advertising trade publication):

Do you like Elvis? Do you like his songs re-appropriated so as to apply more directly to modern-day people who were recently young but are no longer quite so?

A new campaign created by Energy BBDO to promote Wrigley’s Extra Gum is essentially a relationship in two minutes as set to the least objectionable cover of “Can’t Help Falling in Love” since UB met 40 back in 1993.

...And yes, light jazz-pop is a better fit for Elvis than synth-heavy British “reggae” any day. Not that either version does justice to the original…

http://www.adweek.com/agencyspy/energy-b...pers/95052

The Creative Team:

Executive Creative Director: Andrés Ordoñéz
Creative Director: Pedro Pérez
Art Director: Andrés Ordoñéz, Josejuan Toledo, Jesús Díaz
Copywriter: Andrés Ordoñéz, Pedro Pérez, Sofía González
Executive Producer: John Pratt
Music Producer: Daniel Kuypers

An article about the music producer -- "aka DJ Chester Copperpot" -- from ten years ago: http://www.chicagoreader.com/chicago/mel...oid=918475

[john]

From the Advertising Age story

Energy BBDO and Mr. Riski are back with another tear-jerker, this one with a romantic bent. It follows a pair of school kids, Sara and Juan, from the early days of their courtship to later years when they move in together, endure typical couple fights, move apart, become adults in the workforce and finally reunite after an epic surprise that will leave romantics bawling in their hankies. Haley Reinhart's sweet cover of Elvis Presley's "Can't Help Falling in Love" doesn't help with the dry eyes either.

The 2013 Origami ad (about a father who makes origami animals from gum wrappers for his daughter) seems to have gotten a lot of press. The long version.

[Miguel]

Executive Creative Director: Andrés Ordoñéz
Creative Director: Pedro Pérez
Art Director: Andrés Ordoñéz, Josejuan Toledo, Jesús Díaz
Copywriter: Andrés Ordoñéz, Pedro Pérez, Sofía González

^ Lots of Latino-sounding names.

Three most recent Haley mentions on Twitter:

Lucas Mafaldo ‏@lucasmafaldo 11m

Mudando de assunto: eu não suportava a pronúncia da Haley Reinhart, mas o negócio grew on me. https://www.youtube.com/watch?v=sB6HY8r983c

Changing the subject: I couldn't stand the pronunciation of Haley Reinhart, but business grew on me. (posts link to Seven Nation Army video)

ANDRES VALERIA ‏@andres_varia 13m

Me gustó un video de @YouTube http://youtu.be/dXjZeCL0C9o?a Lovefool - Vintage Jazz Cardigans Cover ft. Haley Reinhart

That's Complex. ‏@LeCircus_ 15m

Es posible, sólo un poco, que me haya enamorado de la voz de Haley Reinhart.

It is possible, only slightly, that me has fallen in love with the voice of Haley Reinhart.