ADWEEK: Ad of the Day: Extra Gum Wraps Up One of the Year's Sweetest Love Stories A worthy sequel to 'Origami'

Quote:It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a father and daughter with silvery gum-wrapper swans playing a key role.

Now, Energy BBDO and Rattling Stick director Pete Riski return with "The Story of Sarah & Juan." Their epic romance begins in high school and stretches through the tear-jerking trials and tribulations of college life and young adulthood.

Thankfully, the minty freshness of Extra is on hand at all times. Once, again, wrappers are worked into the storyline—not as smoothly as in the earlier commercial, perhaps, but the schtick is still pretty sweet. And Haley Reinhart's cover of Elvis Presley's "Can't Help Falling in Love" on the soundtrack is either emotionally evocative or utterly distracting, depending on your personal taste.

Or both....for me, I had to watch the video about 6 times before I could get myself to begin to totally focus on the video. It's going to be interesting to see how this plays out for Haley. This is a ad that should have enormous reach across several continents and Haley's voice is certain not in the background on this one.

(10-08-2015, 08:10 AM)InItToWinIt Wrote: Haley's voice is certain not in the background on this one.

It's like a music video for Haley. One with movie-like production levels.

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Quote:1043 MYfm 1043MYfm 17m

We have never felt so emotional watching a commercial for gum. We kinda LOVE this love story! http://bit.ly/1FUBVDg

Nearly 13K followers. You may recall it was at 104.3's "New Music Night" that Haley first performed "Free."

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Someone embedded the video on Facebook.

It now has 1,206,232 views on the "Love What Matters" FB page

Their page shows it was posted 5 hours ago and has 35,297 36,761 shares and 1,318 comments

https://www.facebook.com/lovewhatreallym...497570115/

(10-08-2015, 08:20 AM)Miguel Wrote: Someone embedded the video on Facebook.

It now has 1,206,232 views on the "Love What Matters" FB page

Their page shows it was posted 5 hours ago and has 35,297 36,761 shares and 1,318 comments

https://www.facebook.com/lovewhatreallym...497570115/

Definitely exploding on Facebook. 412 shares in the past minute.
1,669,850 Views

Quote:their relationship is based on gum ?????

Quote:Why can't I find the same version of this song anywhere else ? anyone ?

Quote:He clearly has stinky mouth smell

(10-08-2015, 09:37 AM)john Wrote:

(10-08-2015, 08:20 AM)Miguel Wrote: Someone embedded the video on Facebook.

It now has 1,206,232 views on the "Love What Matters" FB page

Their page shows it was posted 5 hours ago and has 35,297 36,761 shares and 1,318 comments

https://www.facebook.com/lovewhatreallym...497570115/

Definitely exploding on Facebook. 412 shares in the past minute.
1,669,850 Views

3.069.560 views right now
82.202 shares
48.992 L.
GO HALEY GO

FB a few of the 5,041 6,360 comments

Quote:Love that song.

Reply: can you tell me the name?

Reply: "Can't help falling in-love"

Reply: Which version, obviously it's not Elvis! Do you know who sings his version?

Reply: Haley reinhart

Reply: It sounds like Haley Reinhart from American Idol

Reply: I tried to find it on YouTube but I couldn't .. plz give me the link

Reply: ^ ya me too

Reply: Neeeed the link!

All different people. Unfortunately the YT video doesn't have Haley's name on it.

Quote: Haha I was also expecting a ring made from a tin wrapper

Quote: A gum commercial just had me break down into ugly tears. Is this the low point of my life or the high point?

Quote:This love story wont happen in Singapore. Hahaha.

I believe chewing gum is banned

Quote:Oh wow! I don't know why, I got goosebumps all over my body. Love the story commercial!

Quote:What a beautiful version of " I can't help falling in love with you"

Quote:this made me sob like a babyyyy sooooo romantic

Update:
4,017,868 Views
102,645 shares
65,010 people like this

It is kicking into high gear on FB

I saw this on my Facebook feed today <3

(10-08-2015, 11:55 AM)Merlin Wrote: I saw this on my Facebook feed today <3

Cool. Had you already heard it?

Quote:This was my wedding song--love, love, love it!!

+Do you know who sings this version??

+I don't. Elvis' version was mine. You can try Googling it or Shazam it.

Quote:Courtney All the gum I hand out in school and I haven't got shit back

(10-08-2015, 11:12 AM)john Wrote: FB a few of the 5,041 6,360 comments

Quote:Love that song.

Reply: can you tell me the name?

Reply: "Can't help falling in-love"

Reply: Which version, obviously it's not Elvis! Do you know who sings his version?

Reply: Haley reinhart

Reply: It sounds like Haley Reinhart from American Idol

Reply: I tried to find it on YouTube but I couldn't .. plz give me the link

Reply: ^ ya me too

Reply: Neeeed the link!

All different people. Unfortunately the YT video doesn't have Haley's name on it.

Quote: Haha I was also expecting a ring made from a tin wrapper

Quote: A gum commercial just had me break down into ugly tears. Is this the low point of my life or the high point?

Quote:This love story wont happen in Singapore. Hahaha.

I believe chewing gum is banned

Quote:Oh wow! I don't know why, I got goosebumps all over my body. Love the story commercial!

Quote:What a beautiful version of " I can't help falling in love with you"

Quote:this made me sob like a babyyyy sooooo romantic

Update:
4,017,868 Views
102,645 shares
65,010 people like this

It is kicking into high gear on FB

WOOOOW:
5.005.496 views
129.312 shares
85,619 Likes

(10-08-2015, 12:16 PM)john Wrote:

(10-08-2015, 11:55 AM)Merlin Wrote: I saw this on my Facebook feed today <3

Cool. Had you already heard it?

No. I was just scrolling and facebook does that thing where it mutely autoplays videos and I just happened to see the words Haley Reinhart in the bottom corner of the video. It was a lucky coincidence.