Interscope does know what they're doing. They are definitely working everything with a long term goal in mind. The things they've been doing speak volumes as to their belief in her eventual success. It's not like there's only been a few small radio station promos; let's not forget they also had her do the Grammy Museum, the recent AI auditions, Muhammad Ali, ESPN, The View, Last FM, Grammy School, etc., etc.. These things are great signs as to their long term belief and plans for Haley Reinhart, Superstar.
I believe they will hit it hard and huge when the iron is hot after Lolla with a release of Oh My and a smoking hot YouTube video, which will probably go uber viral. Following that, either a quick release of Spiderweb or Undone, and immediately followed up by a world tour with a megastar or supergroup.
It's all good!
How many artists does Interscope have signed? Over 100?
I don't know, but I do know that this summer promo list is not the artists they've given up on.
click the picture to go to the actual interscope.com webpage.