(07-03-2017, 06:34 PM)Miguel Wrote: Haley's Walmart ad is also focused and strategic. It expresses a clear message.
True, but the videos, looking at the entirety of their recent campaign, involves family activities, including in the park, in the kitchen, outdoors....the point is, they may have gone out and filmed all of these w/o songs in mind, then determined the song that fit after they edited all their video together to communicate whatever 'feeling' or activity they want to highlight, augmenting it w/ a popular song.
The Wrigley commercial was specific, there was no other 'activity' in that campaign, just the story of two strangers who became friends who became lovers....Walmart's ad campaign is very general, people (of different ages, genders and races) getting together and socializing
The difference being their process of putting the campaigns together, Walmart using a lot of generic shots of people doing people things whereas Wrigley's campaign focused solely on two people