(04-12-2019, 12:48 AM)john Wrote: Not many of the comments for the 30 sec version on YT mention the song. The one that has about 17 million views currently.
The long game is voice recognition. It began w/ Creep, grew w/ CHFIL, if even a fraction of those 17+ million views hears the ad, they will connect it w/ her previous work. You build a track record, your voice becomes familiar. Match that with the right song?....that's the recipe
Most of you know I'm a HUGE fan of ABBA. There is/was such a thing as 'the ABBA sound', that is, when the two vocalists sing in harmony, it becomes instantly recognizable. Many bands tried to imitate the 'ABBA sound'
Haley's voice is that distinct. Many of us can pick up her voice even among a chorus, her sound is unique, the 'Haley' sound