Mazda Commercial - Haley Reinhart singing "Dreams" by The Cranberries

[Tusk]

I think all that is true but I'm tempering my expectations on the popularity of the song when it is released.  The commercial doesn't have the juice and organic interest that the Story of Sara and Juan had and there is no great interest in the song on this one.

That's why I cautioned that the numbers aren't necessarily a good indicator of the song's popularity in my OG post.  The pull of CHFIL was magnified by the story crafting in the ad, that's what connects w/ people of any income level.  The Mazda3 ad doesn't target or reach the same market, nor is there a story being told.  OTOH there is the increased exposure, and like I said, increased exposure that includes Haley's voice, increasing voice recognition and awareness.

I may have known Carly Simon's voice from the "Anticipation" ketchup commercials back in the day before I was aware of her music....something like that

It is clear that Haley has been playing the long game, not jumping at the first offer, not taking the 'easy' way out, not signing w/ the first suitor, defining her brand according to her instincts.  She created her companies way early, before she joined PMJ... I think shortly after she took her classes w/ Dina, I was aware of them as early as 2013 (although #LoFiSoul is the first time I'd heard of Reinhart Records).  Six years later, she is putting them to use on her first independent release..that's playing the long game