I wasn't going to post this, but it might be relevant in relation to people looking Haley up, maybe because of the ad.
When I do a google search "Haley Reinhart" The first video listed is Haley's DKHTLY from Vienna. The second is "Creep" from Ribfest, then Haley's Lo-Fi Soul home video.
Around the time LFS dropped, the tour announced and the Mazda Commercial debuted, "Creep" from Ribfest experienced a HUGE spike, a daily average of between 2,000-4,000 views suddenly jumped to 13,500+, 17,800+, and two days of over 15,000 plus.
Other of my top videos for the month don't have the same bump, anywhere near what Ribfest Creep experienced. The reason perhaps being that anyone that looked up "Haley Reinhart" might've seen the same top videos I saw, DKHTLY, Ribfest Creep and LFS. As the other two are unfamiliar songs, it's not hard to think that they chose to watch the song they do know, "Creep". (Also, they may know of Haley's Creep cover w/ PMJ so selected it to see a live performance....plus the thumbnail
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)
When CHFIL hit, my channel experienced a bump across the board on the top viewed videos.
From the volume of social media posts re: LFS vs Better vs WTS tours, there's not nearly the same number of posts for LFS tour as opposed to the previous two, so it's unlikely LFS tour is the reason for the spike, specifically on RF Creep, which makes me think the Mazda commercial combined w/ Google's Search was probably the prime mover that initiated the massive spike in views on Ribfest's video.