Notice that video says it was posted by Awal Digital.
Quote:Despite many caveats, a real opportunity exists for at least some artists to earn a bigger cut of industry revenues in the next few years. Although the actual amount will vary widely, the typical label deal, including advances, sees 35 percent of revenue going to artists, according to Deutsche. But other options for artists are rapidly proliferating, including distribution-only deals, which give artists an 80 percent share of revenues. Or artists can keep a potentially greater share of their proceeds by choosing from a vast array of self-release and label services options, involving such companies as TuneCore, CDBaby, Bandcamp, and Kobalt’s AWAL.
https://pitchfork.com/features/article/t...-money-go/