Electronic Billboard Ad Campaign (idea)
07-08-2019, 02:41 PM, (This post was last modified: 07-08-2019, 02:46 PM by Miguel.)
Electronic Billboard Ad Campaign (idea)
Started to post this in rmd's "Greatest Hits" thread, but decided it deserved its own.


I've thought it would be beneficial to have a page dedicated to highlighting Haley's best videos. And just last week I discovered it's possible to purchase ads on electronic billboards along roadways. 

Quote:Flip is an ad that displays for between six and eight (6-8) seconds on an outdoor digital billboard or digital display


So... imagine this. 

You're driving down the road and see this (and possibly a picture of Haley):

Quote:Hear America's best unknown singer


Different strategies could be tested. For example, 

- Targeting small towns (like Walmart did originally) to stretch the ad budget.

- Targeting a college campus. 

- Targeting a particular city (possibly before an actual show and include ticket info onsite)

- Targeting areas with travelers (airports, tourist destinations, etc)

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Electronic Billboard Ad Campaign (idea) - by Miguel - 07-08-2019, 02:41 PM

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